Dexter
Arcane
- Joined
- Mar 31, 2011
- Messages
- 15,655
He was a retard, nothing new there: http://www.rpgcodex.net/forums/index.php?threads/lucasarts-shut-down.81889/page-4#post-2582735
http://en.wikipedia.org/wiki/LucasArts#Restructuring_under_Jim_Ward
http://en.wikipedia.org/wiki/LucasArts#Restructuring_under_Jim_Ward
In April 2004, Jim Ward, VP of marketing, online and global distributions at Lucasfilm, was appointed president of LucasArts. Ward performed a top-to-bottom audit of LucasArts infrastructure, describing the company's state as "quite a mess." In 2003, LucasArts had reportedly grossed just over $100 million according to NPD, primarily from its Star Wars titles—significantly less than the grosses from the year's top single titles such as Halo. Ward produced a five-year investment plan to refit the company. Previous Star Wars games had been produced by external developers such as Raven Software, Bioware and Obsidian; Ward now prioritized making LucasArts' internal game development work effectively and adapt to the evolving games industry. Star Wars: Battlefront, Star Wars: Republic Commando, and Star Wars: Episode III survived cuts that closed down other in-development games and reduced staff from about 450 to 190 employees.