Talk of new platforms inevitably progressed to discussion of the Epic Games Store, and the opportunities that Hoerdt recognised it presents the industry, even if he did make it clear that Bandai Namco simply isn’t interested.
“It’s an opportunity to be honest, of course,” he started. “We’ve been swimming in the same pool for years and this pool is made of 200m, 300m people and obviously the vision to be able to address 2bn or more tomorrow is very exciting. I think that’s also why it’s attracting a lot of money at the moment in the industry. People trust the gaming market to grow even bigger. So we see this as an opportunity and a way to address more consumers.
“Having said that, we also see this as a threat, but we need to invest more. While we invest for the current generation, I think it’s no secret that there’s a new generation coming, so we need to put the money in and invest for this new generation. On top of this, for the first time in 30 years, there are streaming platforms like Google [Stadia] emerging, so we need to invest even further.
“We cannot do everything and Japanese [companies] are not risk averse but we’re going slowly. So we have a full platform strategy. The main focus for us is the consumer and the brand. And for each brand we decide what’s the best way to satisfy the consumer and to engage the widest audience possible. So for instance, I don’t see any point of putting Tekken 7 (pictured above) on Epic Store. Epic is just another store. It’s fantastic, they have a lot of strength and [lots of] users, the business model is attractive to us because it’s more profitable but still, their interest is, if I’m correct, exclusivity. And this is not our vision. We want our content to be available for as many fans as possible. I don’t think we’ll deal with Epic in the short term, while we have this strategy. But of course, if they’re open, we’ll go there.”
This also comes on the back of Dontnod announcing in June a partnership with Epic Games Store for its next title, Twin Mirror, which will be an Epic exclusive for a year on PC – a PC version that until that point was going to be published by none other than Bandai Namco. The latter will still publish Twin Mirror on consoles, while Dontnod has acquired the rights to the IP.