Lawbreakers' publishers have written it off, and they blame PUBG
Lawbreakers publishers Nexon have written off the entire value of the hero shooter, and blamed its failure - at least partially - on PlayerUnknown’s Battlegrounds.
In a Q&A session with investors, Nexon’s CFO Shiro Uemura says “we will not be accruing any other impairment loss pertaining to Lawbreakers in the future.” Impairment loss is a decrease in an asset’s book value that is greater than its predicted cash flow, so for Nexon to say they will not incur any further such losses means they have written off Lawbreakers’ value on their balance sheet.
Nexon didn’t say exactly how much money they lost on Lawbreakers, but said it “accounts for the majority” of their Q3 expenses, which totaled roughly $32.6 million.
That’s a pretty spectacular failure in any assessment. By way of explanation, Uemura says:
“Our results in North America in the third quarter were below our outlook, mainly due to the sales from Lawbreakers being below our expectations. Lawbreakers is a unique FPS developed for core users. We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for Lawbreakers.”
PUBG isn’t an obvious competitor for Lawbreakers, as they’re very different types of shooter. Still, there is at least some overlap in their audiences, and such was the scale of PUBG’s success that perhaps it cast a wider shadow than one might think.
You can peruse
Nexon's quarterly financial presentation here.
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