Incline Microsoft is shutting down Mixer

[toro]

Microsoft is shutting down Mixer and partnering with Facebook Gaming

Microsoft is closing its Mixer service on July 22nd and plans to move existing partners over to Facebook Gaming. The surprise announcement means Mixer partners and streamers will be transitioned to Facebook Gaming starting today, and Microsoft will no longer operate Mixer as a service in a month’s time.

Microsoft has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming which has led to today’s decision. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” says Phil Spencer, Microsoft’s head of gaming, in an interview with The Verge. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”


Microsoft is partnering with Facebook to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks. On July 22nd, all Mixer sites and apps will automatically redirect to Facebook Gaming. Existing Mixer Partners will be granted partner status with Facebook Gaming, and any streamers using the Mixer monetization program will be granted eligibility for Facebook’s Level Up program. Mixer viewers with outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox gift card credit.

 

[Turuko]

 

[Erikkolai]

Shroud & Ninja (2 of the former biggest streamers on Twitch) were paid around $20-30 million each to stream exclusively on Mixer, less than a year ago. Must feel pretty damn comfy now, if they're free from their obligations already.

 

[FeelTheRads]

Must feel pretty damn comfy if they're free from any obligations now.

Hah, dealing with the likes of Microsoft is like dealing with the devil. Microsoft probably owns them and their families until the end of time.

 

[deuxhero]

Never heard of it.

 

[frajaq]

Doomed to failure from the very first day

 

[karoliner]

I didn't even know this thing existed.

 

[DraQ]

So,

mixed feelings anyone?

 

[Turuko]

Must feel pretty damn comfy if they're free from any obligations now.

Hah, dealing with the likes of Microsoft is like dealing with the devil. Microsoft probably owns them and their families until the end of time.

looks like this is basically Facebook streaming absorbing Mixer
regarding the streamers


not gonna lie, this blue haired guy has been in the zone for years now

 

[janjetina]

What is a mixer?

 

[Morpheus Kitami]

Did anyone care about this beyond the two guys hired to be on their platform? From what I understand streamers tend to have a symbiotic relationship with other streamers and their followers. Not something that works well if you have two big guys and then nothing.

 

[Infinitron]

When MS bought Obsidian, I was afraid I'd have to watch all of their streams on Mixer. But they kept on broadcasting everything on Twitch/YouTube too, so it was pointless.

 

[Markman]

There was a statistics article like a month ago that Im too lazy to find right now about growth of streaming platforms during the corona lockdown.
Every platform pretty much doubled in viewerships while Mixer grew 0.2%.

No wonder they killed it.

 

[Wunderbar]

Isn't mixer an icon in lower right corner of your screen that allows you to change sound volume

 

[rusty_shackleford]

new microsoft doesn't have the bite of old microsoft, it's kinda disappointing really.
I was promised a tech corporation dystopia and instead I got a homo one

 

[Puukko]

Had never heard of this thing. Lol, ecelebs.

 

[abija]

Isn't mixer an icon in lower right corner of your screen that allows you to change sound volume

Is what you type after win key to access "sound mixer options" (option to set different sound cards per software).

 

[catfood]

Who the fuck is Mixer? Some DJ?

 

[MajorMace]

In the age of google, the "what the hell is X" "who the hell is Y" schtick is kinda lame.

 

[I'm Big Into Anal]

mixer more like... er, um

 

[Grauken]

I still don't get whats the appeal of streamers

 

[toro]

I still don't get whats the appeal of streamers

watch games before buy (tlou2)

watch players doing challenge runs (mostly dark souls)

watch people visiting exotic places (south korea)

watch thots begging for money

watch demented people doing shit for attention

alternative to background tv

edit: don't ever subscribe

 

[Wirdschowerdn]

Mixer

What was that?

 

[polo]

I still don't get whats the appeal of streamers

Replacement of background tv for normal people i think.
I dont get the people that use chat and try to interact and shit, makes no sense to me. i guess they have no friends or something.

 

[GrafvonMoltke]

Microsoft is shutting down Mixer