Yeah sadly this was very poorly communicated. All those NPCs with the gold name tags are written by backers. They are entirely insignificant and just there for flavor. I made a mistake of thinking them essential my first playthrough of the game. The flow of the lore and knowledge in the game is much better if you just ignore all of them.
Nobody is trying to get you to change you opinion of the game, but there is a totally unfounded bias against the game as having "bad" narrative and story. This can't be further from the truth. You have to invest in what's actually being said, and you'll quickly realize how brilliant the writing is across the board.
they are in fact hallucinations and you should kill them all to maintain your sanity
Feargus Urquhart: "Ok, today's meeting is about how we introduce the gold backers into the game."
Eric Fasterbator: "Lets just give the write-up to Carrie Patel and lets her assign them as memories to all of the NPCs in the first town. Carrie - how does that sound?"
Carrie Patel: Easy for backers like this Chippy guy - he just told me to re-write his shit lore for his shit item however I liked so it fit the game, but what about other backers that have written their own?".
Competant Member of Staff: "I have a concern...considering the tone of the start of the game, and having too many writers..."
Feargus Urquhart: "I have a meeting with the
wife high-ups: please get to the point".
Competant Member of Staff: "In PST..."
20 Year old Obsidian Staff: "Whats PST?".
Competant Member of Staff: "Ohhh shit...ummm, well, err you start off in a mortuary, you're dead, you need to gather information, later on you gain the ability to speak with the dead - so you come back to the mortuary - and you can talk to every corpse. One of them may have been a party member in your previous..."
Feargus Urguhart: "Whats the point!?".
Competant Member of Staff: "Well we're setting up our old fans to talk to all these NPCs like they might be important to who they are, the word count might be higher, it might also be written in a differant tone, and...".
Feargus Urguhart: "AND THE POINT IS???".
Competant Member of Staff: "What if we just tuck them away in a tomb, somewhere else, with a subtle hint of who they are?. With a gold inscription over the entrance saying "Here lie those who helped lay the foundations of our new property, their names forever laid in gold, their memories never forgotten...".
Feargus Urguhart: "Shit! I've gotta go! Fasterbator; you take care of this and implement it in whatever way".
Eric Fasterbator: "My surname is not...".
Josh Sawyer: "Carrie, if we balance the word count of the NPCs with the total amount of steps the party members take in the first area - do you think there will be enough of a gap balancing the two? And lessening the impact of the word count?".