Brother None said:
In what sense would the creative industry be exempt?
In the sense that it is their only activity, I guess. Developers can at times be just code monkeys doing grunt work, but every game was thought up by someone or a group of people before pitched to a publisher, and these guys still take the shaft in an ever expanding industry. Activision was
founded by a such a bunch who wanted nothing more than having their name on the box, something that went against standard industry practices at the time. It's a good thing they did, and a better one that they succeded.