Fenril said:
Spiderweb software (which in practice is mostly just Jeff Vogel) has carved up a niche for itself since the early shareware days when the exile series was released. He/They HAVE NOT gone under after all these years.
I think this fact alone justifies Jeff Vogel's approach, his pricing policies and any theories regarding indie rpg gaming he might have.
I think there's a lot of merit in that argument but by the same token take a look at the games Vogel's been making:
- Geneforge 5: Overthrow
Avernum 5
Avernum 4
Geneforge 4: Rebellion
Note the pattern: They're all sequels. He's not really attracting new players. Vogel's selling to the same audience that have been buying his games for years. If a new indie (say some guy called Vault Dweller) wanted to come along and break into that market, can he really just market a "Geneforge 5 clone" with shitty graphics and expect it to sell?
In fact, Vogel's doing exactly what Bethesda Softworks are doing. He's found a niche for a particular type of game and is simply repeating that over and over again. Bethesda's niche is the "shitty animations, decidely poor textures (fans have done better) but you can wander around this huge area and play dress up" crowd. They sell their new game at full price then drop the price to pick up more sales later, going through the cycle of releasing expansions and then GOTY editions along the way. High production values and hype allow them to sell millions.
Meanwhile Vogel does the same. He takes the same engine with few improvements, increments the number on the end and churns out another sequel. He sells less because what he's making isn't high-end. I'm actually pretty sure that if he did make a AAA class product with shiney graphics and a decent team, it'd sell decently enough - much like TOEE did - the only problem is funding that level of debt continuously. A note here might be that Troika never made a sequel and died. Meanwhile, the first thing BioWare did after Baldur's Gate was to make Baldur's Gate 2. The first thing Interplay did after Fallout was to make Fallout 2. IceWind Dale? IceWind Dale 2. Neverwinter Nights? KOTOR? Mass Effect? Guess what they all have... Yup, sequels.
In fact, Vogel's taken that strategy further by simply making more sequels. Most professional studios make enough money out of the first two that they want to try something else for a change.
Fenril said:
Indie rpg makers wannabes rise up out of the water here and there only to go back down and drown shortly afterwards without releasing shite or after releasing shite whose potential is terminally ruined by crap programming and bugs. He never announced vaporware.
Probably because most indie game developers make something new or unique and then try something different. Vogel's tactic is to "make another sequel". It's essentially the same marketing plan as EA and in fact every other game developer in the business. Got something that sells well? Make more of it and sell it to the same people who bought the last lot. And hey, Sims 2 and expanions are at the top of every best-seller list so that must work. Sims 3 is going to be released within the next year or so.
Vogel is basically taking the tried and true strategy from the mainstream and applying it to the indie world. He's found an audience for a particular type of game, so he keeps making that game for that audience over and over again. That's the real "secret" to his strategy.
I'm sure the guys who made World of Goo would be quite successful if they simply kept releasing sequels for the next 10 years. If Age of Decadence does well, Vault Dweller would probably be best advised to simply begin work on "Age of Decadence 2" and so on.
Mad_Dog said:
Elwro said:
By the way, really niche indie strategy games are sometimes very expensive.
www.hpssims.com charges $50 bucks for their games. They've been around for a while. I think the price is fair, for the amount of gameplay you get out of it.
This is the point I was making earlier, Vogel's price is irrelevant. He's selling only to the crowd who want to buy his product "at any price", so forget $28 and whatever reasoning he has for that, he may as well charge full price. Basic economics dictate that he'll lose some customers but given what they're buying and the price they're paying, it would probably counter it. And hey, he'd then get to drop the price later and sell it on special to pick up more sales. Just like the big guys.