Jason
chasing a bee
Tags: BioWare; Dragon Age
<a href="http://www.rpgcodex.net/phpBB/viewtopic.php?t=32476" target="blank">BioWare's</a> Greg Zeschuk let Gamasutra in on what it's like to be <a href="http://www.gamasutra.com/view/feature/4315/reshaping_the_modern_rpg_.php" target="blank">reshaping the Modern RPG</a>.
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<blockquote><b>As far as the marketing push from EA on Dragon Age, it was very much oriented toward high-action, bloody battles. The way I was seeing it marketed made me feel like, probably, some guys who don't really know what's actually going on in the game, are going to pick it up. I think that sort of marketing probably worked in Dragon Age's favor, but not so much in, say, Brutal Legend's favor. </b>
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GZ: Well, I mean, it's interesting to me obviously because of the controversy with it. I think we were trying, and we've always said that certainly, what the real objective for us was, was to show what was in the game.
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Obviously, the advertising wasn't in any way representative of the proportionate time split. Everything from the advertising was from the game, but it was only part of the time. There's a lot of other stuff.
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I think it worked in the sense that it got a lot of attention for it. It got people really looking at the title. I think it probably expanded the audience a little bit into people -- it's one of the hits of thee fall, and it's one of the big games -- and they're like, "Okay, well, it looks action-y enough that I'm interested in it," and I think that was actually the reason that it worked.
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<b>That potential new audience, those are the people especially that need the extra hand-holding.</b>
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GZ: Yeah. I definitely agree. </blockquote>
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Spotted at: <A HREF="http://www.gamasutra.com/">Gamasutra</A>
<a href="http://www.rpgcodex.net/phpBB/viewtopic.php?t=32476" target="blank">BioWare's</a> Greg Zeschuk let Gamasutra in on what it's like to be <a href="http://www.gamasutra.com/view/feature/4315/reshaping_the_modern_rpg_.php" target="blank">reshaping the Modern RPG</a>.
<br>
<blockquote><b>As far as the marketing push from EA on Dragon Age, it was very much oriented toward high-action, bloody battles. The way I was seeing it marketed made me feel like, probably, some guys who don't really know what's actually going on in the game, are going to pick it up. I think that sort of marketing probably worked in Dragon Age's favor, but not so much in, say, Brutal Legend's favor. </b>
<br>
<br>
GZ: Well, I mean, it's interesting to me obviously because of the controversy with it. I think we were trying, and we've always said that certainly, what the real objective for us was, was to show what was in the game.
<br>
<br>
Obviously, the advertising wasn't in any way representative of the proportionate time split. Everything from the advertising was from the game, but it was only part of the time. There's a lot of other stuff.
<br>
<br>
I think it worked in the sense that it got a lot of attention for it. It got people really looking at the title. I think it probably expanded the audience a little bit into people -- it's one of the hits of thee fall, and it's one of the big games -- and they're like, "Okay, well, it looks action-y enough that I'm interested in it," and I think that was actually the reason that it worked.
<br>
<br>
<b>That potential new audience, those are the people especially that need the extra hand-holding.</b>
<br>
<br>
GZ: Yeah. I definitely agree. </blockquote>
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Spotted at: <A HREF="http://www.gamasutra.com/">Gamasutra</A>