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EU against “geo-blocking” of PC video games

Space Satan

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Brussels, 5 April 2019

The European Commission has informed Valve, owner of the “Steam” video game distribution platform, and five videogame publishers, of its preliminary view that the companies prevented consumers from purchasing videogames cross-border from other Member States, in breach of EU competition rules.

Commissioner Margrethe Vestager, in charge of competition policy, said: "In a true Digital Single Market, European consumers should have the right to buy and play video games of their choice regardless of where they live in the EU. Consumers should not be prevented from shopping around between Member States to find the best available deal. Valve and the five PC video game publishers now have the chance to respond to our concerns."

The Commission has addressed Statements of Objections to Valve, owner of the world's largest PC video game distribution platform called “Steam”, and five PC video game publishers, Bandai Namco, Capcom, Focus Home, Koch Media and ZeniMax.

Valve – via Steam – digitally distributes PC video games from each of the five PC video game publishers concerned by the investigation. At the same time, Valve provides "activation keys" to these publishers.

These “activation keys” are required for consumers to play a number of PC video games bought on channels other than Steam, i.e. downloaded or purchased on physical media, such as a DVD. After the purchase of certain PC video games, users need to confirm their "activation key" on Steam to authenticate the game and be able to play it. This system is used for a wide range of games, including sports, simulation and action games.

The Commission's preliminary view is that Valve and the five PC video game publishers entered into bilateral agreements to prevent consumers from purchasing and using PC video games acquired elsewhere than in their country of residence (so-called “geo-blocking”). This is against EU antitrust rules.

In particular, the Commission is concerned that:

  • Valve and the five PC video game publishers agreed, in breach of EU antitrust rules, to use geo-blocked activation keys to prevent cross-border sales, including in response to unsolicited consumer requests (so-called “passive sales”) of PC video games from several Member States (i.e. Czechia, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, and in some cases Romania). This may have prevented consumers from buying cheaper games available in other Member States.
  • Bandai Namco, Focus Home, Koch Media and ZeniMax, broke EU antitrust rules by including contractual export restrictions in their agreements with a number of distributors other than Valve. These distributors were prevented from selling the relevant PC video games outside the allocated territories, which could cover one or more Member States. These practices may have prevented consumers from purchasing and playing PC video games sold by these distributors either on physical media, such as DVDs or through downloads.
The Commission's preliminary view, outlined in its Statements of Objections, is that these business practices partitioned markets according to national borders and restricted passive sales to consumers. These business practices ultimately denied European consumers the benefits of the EU's Digital Single Market to shop around for the most attractive offer.

If confirmed, this would infringe Article 101 of the Treaty on the Functioning of the European Union, which prohibits anti-competitive agreements. The sending of a Statement of Objections does not prejudge the outcome of the investigation.



Background

The geo-blocking Regulation

The investigations into geo-blocking of PC video games complement Regulation 2018/302 on unjustified geo-blocking, which is applicable throughout the EU since 3 December 2018.

The Regulation prohibits geo-blocking and other geographically-based restrictions which undermine online shopping and cross-border sales by limiting the possibility for consumers and businesses to benefit from the advantages of online commerce. Currently, the Regulation applies to PC video games distributed on CDs, DVDs but not to downloads.

The Commission will carry out a first evaluation of the Regulation by 23 March 2020. In particular, the Commission will assess the scope of the Regulation, including its possible application to certain electronically supplied services which offer copyright-protected content such as music, e-books, software and online games, as well as of services in sectors such as transport and audio-visual.

Procedural background

The Commission opened formal antitrust proceedings into the bilateral agreements concluded between Valve Corporation and the five PC video game publishers on 2 February 2017.

This investigation is a stand-along procedure, independent of but following up on some of the issues identified in the Commission's competition sector inquiry on e-commerce.

A Statement of Objections is a formal step in Commission investigations into suspected violations of EU antitrust rules. The Commission informs the parties concerned in writing of the objections raised against them. The parties can then examine the documents in the Commission's investigation file, reply in writing and request an oral hearing to present their comments on the case before representatives of the Commission and national competition authorities.

If, after the parties have exercised their rights of defence, the Commission concludes that there is sufficient evidence of an infringement, it can adopt a decision prohibiting the conduct and imposing a fine of up to 10% of a company's annual worldwide turnover.

There is no legal deadline for the Commission to complete antitrust inquiries into anticompetitive conduct. The duration of an antitrust investigation depends on a number of factors, including the complexity of the case, the extent to which the undertaking concerned cooperates with the Commission and the exercise of the rights of defence.

More information on the investigation will be available under the case numbers AT.40413 (Focus Home), AT.40414 (Koch Media), AT.40420 (ZeniMax), AT.40422 (Bandai Namco), and AT.40424 (Capcom) in the public case register on the Commission's competition website.

+++
Edit: Who will be affected: Czech republic, Hungary, Latvia, Poland, Lithuania, Slovakia, Romania, Estonia
Russia and Ukraine excluded.

images
 

DalekFlay

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Games being the same price here in the U.S. whether you live in San Francisco or a mud-hut in Alabama is kind of insane honestly. Not sure what's happening more there, the Californian getting a bargain or the Alabamian getting fucked.
 

RuySan

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Games being the same price here in the U.S. whether you live in San Francisco or a mud-hut in Alabama is kind of insane honestly. Not sure what's happening more there, the Californian getting a bargain or the Alabamian getting fucked.

That's not even comparable. What you're referring to is basically the same country.

Do you think the minimum wage between US states differ that much compared to Romania/Sweden or Slovakia/Germany?
 

DalekFlay

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That's not even comparable. What you're referring to is basically the same country.

Do you think the minimum wage between US states differ that much compared to Romania/Sweden or Slovakia/Germany?

Granted I'm an outsider, but from the international news I read the EU is getting more and more US-like by the day. And people who don't live in the US vastly underestimate how different the States are, and how much autonomy they have. Also "States rights" is a constant discussion here. And yes, California and Alabama wages are very different, though probably not as different as Paris and some Romanian backwater.
 

Drakron

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The EU thing is about the common market, you cannot restrict trade within the EU members as that is literally the base of the EEC/EU. The same is similar in the US due to Federal trading and it would be stopping people in NY to go across the river and buy things in NJ.

Its not a question of pricing, its a question of blocking the common market from functioning.
 

RuySan

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That's not even comparable. What you're referring to is basically the same country.

Do you think the minimum wage between US states differ that much compared to Romania/Sweden or Slovakia/Germany?

Granted I'm an outsider, but from the international news I read the EU is getting more and more US-like by the day. And people who don't live in the US vastly underestimate how different the States are, and how much autonomy they have. Also "States rights" is a constant discussion here. And yes, California and Alabama wages are very different, though probably not as different as Paris and some Romanian backwater.

No. Other federations like Brazil, Germany or Russia are like the US. The EU is comprised of whole different countries, with different languages and cultures. The minimal wage in Portugal is around 4$/hr (converted), and it not even among the poorest EU countries. The Minimal wage in France is around 12$/hr, while in Bulgaria is 1,80$/hr. Scandiavian countries don't have a minimum wage, but they're median wages are even higher than France's.
 

Vault Dweller

Commissar, Red Star Studio
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The EU thing is about the common market, you cannot restrict trade within the EU members as that is literally the base of the EEC/EU. The same is similar in the US due to Federal trading and it would be stopping people in NY to go across the river and buy things in NJ.

Its not a question of pricing, its a question of blocking the common market from functioning.
Physical market - sure, but digital market is another thing. Valve doesn't have physical presence in Europe, no stores, etc, so it can be argued that it's not Valve selling digital goods on the European market but the Europeans buying goods on the US digital market, which doesn't have to follow or give a fuck about the EU rules at all.
 

RuySan

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The EU thing is about the common market, you cannot restrict trade within the EU members as that is literally the base of the EEC/EU. The same is similar in the US due to Federal trading and it would be stopping people in NY to go across the river and buy things in NJ.

Its not a question of pricing, its a question of blocking the common market from functioning.
Physical market - sure, but digital market is another thing. Valve doesn't have physical presence in Europe, no stores, etc, so it can be argued that it's not Valve selling digital goods on the European market but the Europeans buying goods on the US digital market, which doesn't have to follow or give a fuck about the EU rules at all.

When i'm buying in Steam, i'm buying in € with portuguese VAT. So no, i'm not buying US digital goods. Steam in early days was USD only, so since they had their store localised for different regions, i'm sure there's advantages in that for Valve.
 

Angthoron

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The EU thing is about the common market, you cannot restrict trade within the EU members as that is literally the base of the EEC/EU. The same is similar in the US due to Federal trading and it would be stopping people in NY to go across the river and buy things in NJ.

Its not a question of pricing, its a question of blocking the common market from functioning.
Physical market - sure, but digital market is another thing. Valve doesn't have physical presence in Europe, no stores, etc, so it can be argued that it's not Valve selling digital goods on the European market but the Europeans buying goods on the US digital market, which doesn't have to follow or give a fuck about the EU rules at all.
No, they can't make this argument, considering they had to back down on "No refunds" rule when EU cracked down on them previously.
 

Cromwell

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Steam will probably follow the EU rules and make everything cost the same everywhere. The EU then rejoices because another evil was defeated.
 

Angthoron

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Steam will probably follow the EU rules and make everything cost the same everywhere. The EU then rejoices because another evil was defeated.
Or they might just walk back on the policy and get it back to the way it was, which is probably less damaging to them than other options.
 
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Codex Year of the Donut
Steam will probably follow the EU rules and make everything cost the same everywhere. The EU then rejoices because another evil was defeated.
Or they might just walk back on the policy and get it back to the way it was, which is probably less damaging to them than other options.
Or they could just give a middle finger to the EU and stop selling games there because their regulations are annoying.
 

Vault Dweller

Commissar, Red Star Studio
Developer
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Messages
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The EU thing is about the common market, you cannot restrict trade within the EU members as that is literally the base of the EEC/EU. The same is similar in the US due to Federal trading and it would be stopping people in NY to go across the river and buy things in NJ.

Its not a question of pricing, its a question of blocking the common market from functioning.
Physical market - sure, but digital market is another thing. Valve doesn't have physical presence in Europe, no stores, etc, so it can be argued that it's not Valve selling digital goods on the European market but the Europeans buying goods on the US digital market, which doesn't have to follow or give a fuck about the EU rules at all.

When i'm buying in Steam, i'm buying in € with portuguese VAT. So no, i'm not buying US digital goods. Steam in early days was USD only, so since they had their store localised for different regions, i'm sure there's advantages in that for Valve.
Does it matter? The currency and the taxes Steam collects on behalf of the governments that want free money don't determine the digital store's location. The currency was made for your convenience otherwise your credit card would screw you on the exchange rate not to please the EU. The taxes were passed onto the developers who now get less (they have an option to raise the prices for the tax-greedy markets but that would mean passing the expense to the players so few developers do it), so it doesn't affect Steam directly.

No, they can't make this argument, considering they had to back down on "No refunds" rule when EU cracked down on them previously.
Agreeing to a demand and accepting that Steam's European sales are subject to the EU's rules and regulations are two different things. Offering refunds is a good business practice that makes buying games easier, since people know they can return it if they don't like it or their PC can't run it. Making one price for all EU countries will mean that people in low-income countries will pay more and thus buy less.
 
Joined
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Messages
50,754
Codex Year of the Donut
Games being the same price here in the U.S. whether you live in San Francisco or a mud-hut in Alabama is kind of insane honestly. Not sure what's happening more there, the Californian getting a bargain or the Alabamian getting fucked.

That's not even comparable. What you're referring to is basically the same country.

Do you think the minimum wage between US states differ that much compared to Romania/Sweden or Slovakia/Germany?
Sweden doesn't have a government-mandated minimum wage.
 

Delterius

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Steam will probably follow the EU rules and make everything cost the same everywhere. The EU then rejoices because another evil was defeated.
Or they might just walk back on the policy and get it back to the way it was, which is probably less damaging to them than other options.
Or they could just give a middle finger to the EU and stop selling games there because their regulations are annoying.
this is what an epic store plant would say

im onto you mister
 

Angthoron

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13,056
Games being the same price here in the U.S. whether you live in San Francisco or a mud-hut in Alabama is kind of insane honestly. Not sure what's happening more there, the Californian getting a bargain or the Alabamian getting fucked.

That's not even comparable. What you're referring to is basically the same country.

Do you think the minimum wage between US states differ that much compared to Romania/Sweden or Slovakia/Germany?
Sweden doesn't have a government-mandated minimum wage.
That's because the minimal wages per field are dictated by the labor unions.

Does it matter? The currency and the taxes Steam collects on behalf of the governments that want free money don't determine the digital store's location. The currency was made for your convenience otherwise your credit card would screw you on the exchange rate not to please the EU. The taxes were passed onto the developers who now get less (they have an option to raise the prices for the tax-greedy markets but that would mean passing the expense to the players so few developers do it), so it doesn't affect Steam directly.

Fun fact: Europeans buying with dollar prices had the better deal on conversion. Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.


Agreeing to a demand and accepting that Steam's European sales are subject to the EU's rules and regulations are two different things. Offering refunds is a good business practice that makes buying games easier, since people know they can return it if they don't like it or their PC can't run it. Making one price for all EU countries will mean that people in low-income countries will pay more and thus buy less.

Pretty sure EU's beef with Steam is not the different pricing, but that you'd be unable to buy in, say, Romania, and then play in, say, France, like you currently can't do with games bought in Russia or Ukraine.
 
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Codex Year of the Donut
Fun fact: Europeans buying with dollar prices had the better deal on conversion. Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.
Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.
 

Angthoron

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Fun fact: Europeans buying with dollar prices had the better deal on conversion. Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.
Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.

So if Steam continued to operate as a US-based vendor, they'd not have to pay VAT or conform to EU regulations. And yet for some reason they chose that option! Wow! It must be because they're really customer friendly.
 
Joined
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Messages
50,754
Codex Year of the Donut
Fun fact: Europeans buying with dollar prices had the better deal on conversion. Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.
Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.

So if Steam continued to operate as a US-based vendor, they'd not have to pay VAT or conform to EU regulations. And yet for some reason they chose that option! Wow! It must be because they're really customer friendly.
If it was up to me it would be a 10:1 exchange ratio.
 

Drakron

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Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.

Sales taxes apply, some people have the weird idea somehow after 2 decades online shopping is not taxed.
 
Joined
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Messages
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Codex Year of the Donut
Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.

Sales taxes apply, some people have the weird idea somehow after 2 decades online shopping is not taxed.
You know some US states don't even have a sales tax, right?
Sales taxes/VATs are just "I really hate the poor" taxes
 

Angthoron

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Messages
13,056
Fun fact: Europeans buying with dollar prices had the better deal on conversion. Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.
Did you ever consider the 1 dollar = 1 euro conversion is because USA is one of the few countries without a VAT?
Enjoy your ""free"" stuff.

So if Steam continued to operate as a US-based vendor, they'd not have to pay VAT or conform to EU regulations. And yet for some reason they chose that option! Wow! It must be because they're really customer friendly.
If it was up to me it would be a 10:1 exchange ratio.
Make a web store and try it then.
 

Vault Dweller

Commissar, Red Star Studio
Developer
Joined
Jan 7, 2003
Messages
28,044
Fun fact: Europeans buying with dollar prices had the better deal on conversion.
Sure, the price in US dollars might have been a good deal, but I was talking about credit cards' foreign currency conversion rates. For example, if I buy something for 10 US dollars, I won't pay 10 US dollars. I'll pay 10*[bullshit exchange rate], which magically turns 10 dollars into 11 or 12 (i.e. 10 or 20% increase).

Pretty sure Steam changed the currency policies for other reasons than to be convenient to the consumer, if it suddenly meant a 15% hike in prices. The 1 dollar = 1 euro conversion is also highly convenient.]
The developers are free to set their own prices for every currency. Many do.

Pretty sure EU's beef with Steam is not the different pricing, but that you'd be unable to buy in, say, Romania, and then play in, say, France, like you currently can't do with games bought in Russia or Ukraine.
If you could do that then Russia would become the biggest key reseller overnight.

So if Steam continued to operate as a US-based vendor, they'd not have to pay VAT...
Steam does NOT pay VAT. Developers do.

... or conform to EU regulations. And yet for some reason they chose that option! Wow! It must be because they're really customer friendly.
Everyone pushed for refunds not just the EU. Why fight it in courts and waste money if they knew they'd do it sooner or later. I'm guessing they'd accept the demands again and make a universal EU price, probably 20% less than the highest EU price at the moment, which would still raise prices in the low-income countries.
 

Dexter

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Physical market - sure, but digital market is another thing. Valve doesn't have physical presence in Europe, no stores, etc, so it can be argued that it's not Valve selling digital goods on the European market but the Europeans buying goods on the US digital market, which doesn't have to follow or give a fuck about the EU rules at all.
First, that's wrong: https://web.archive.org/web/2014050...latest-gaming-company-to-set-up-in-luxembourg
Second, that's not how Digital commerce works and they even have specific EU-based EULAs.
 

Dexter

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Messages
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Or they could just give a middle finger to the EU and stop selling games there because their regulations are annoying.
Which is probably why you aren't in charge of anything important:
 

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