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Trademark Tussle: Remedy Entertainment And Take Two Clash Over Logo
In a striking clash of gaming titans, Remedy Entertainment finds itself locked in a legal showdown with Take Two Interactive over a contentious logo design. Central to the dispute is Take Two’s claim that Remedy’s logo bears an uncanny resemblance to Rockstar Games’ iconic “R.”
The logo in question, a stylized ‘R’, has become a point of contention, sparking a trademark dispute between the makers of Alan Wake and Grand Theft Auto.
This isn’t Take Two’s first rodeo in the trademark arena. Just last year, they fiercely contested the naming rights of Hazelight Studios’ hit game, “It Takes Two,” showcasing their rigorous approach to intellectual property protection.
This appears to be the same logo Remedy Entertainment revealed to the world in April 2023, pretty much the same time dispute was filed. At the time, Remedy Entertainment revealed the logo by saying:
“The bullet in the letter R in the old logo represented the era of Max Payne, but the Remedy of now is much bigger than a single game; we have a whole portfolio of games, new and old.”
“It was time to update and redefine our visual identity to bring more consistency, showcase our evolution over the years, and better express our vision of today’s Remedy.”
According to data from the UK, as of September 2023 the trademark is still disputed.
Grounds for opposition: “Article 8(1)(b) EUTMR – There exists a likelihood of confusion on the part of the public”
What’s interesting is that Remedy Entertainment revealed the logo in April and filed its logo trademark application in May, a full month after revealing it to the public.
