Yes, nothing if ads are blocked. Most ads only pay per click but some do pay per impression, but this is all combined in the end as you've got thousands of different ads in rotation so you just get a combined figure out, which is very low for independent gaming websites. And the advertising income fluctuates considerably from month to month, so at best you can look at a yearly average. Ad blocking is affecting all websites considerably, you can google for it and you'll find dozens of articles, even from a number of big gaming websites where they explain the situation in detail. It's a problem that's been snowballing for years, up to the point where the ratio of gamers for instance who don't have AdBlock installed is probably smaller on average than those who do. So everyone's got double the traffic but half the income (or less) and it's obviously not a sustainable situation because the AdBlock user base is only getting bigger every month. It's not that critical with websites that don't have paid staff like around here, but those that do certainly won't be able to keep going indefinitely if their traffic (and consequently costs) will keep going up or remain the same, but the number of visitors who actually enable them to pay said staff will keep going down. Everyone can downsize and cut costs to a point, but eventually they'll hit the breaking point where maintaining a site at a standard that is still acceptable to them just isn't financially feasible any more. Big gaming websites are businesses like any other and they have to be profitable in order to stay around.