You're asking the wrong people, and you're asking them the wrong question. Instead of asking a Codexer, you have to go and ask a CODdie Kid what could be done to a game to make them feel more like they're an awesome hero in an awesome action movie being totally awesome with their bros while they shoot a few towel-heads, and thus, maybe, if you make them excited enough, maybe get them to buy a copy And once you hear their answers, then you'll know.
Oh, they won't use words like "bloom" and "lens flare", since their vocabulary and education are far too poor for that. But they'll barf out a close enough approximation - eventually - that you'll probably mostly understand what they're saying. And then, once you have heard what the CODdie Kids have to say, then you won't just intellectually know the answer to your question, you'll feel it in your gut, somewhere in amongst the gnawing despair.