Atari Europe S.A.S.U. is a majority owned subsidiary of the holding company Infogrames Entertainment SA with worldwide headquarters in Lyon, France. Atari Europe produces and publishes interactive games for all platforms available in Europe and oversees distribution of the Atari catalog throughout Europe. In addition, as a result of significant publishing and distribution deals, Atari Europe also distributes titles of affiliate companies, including Sega, Bandai, and Square Soft, across the continent.
Atari Europe is organized to serve three primary regions: Northern Europe (United Kingdom and Scandinavian countries), Southern Europe (France, Italy, Spain, Portugal, Greece, Israel), and Eastern Europe (Germany, Austria, Benelux, Switzerland and countries of Eastern Europe). Australia and New Zealand are also considered part of Atari Europe's territory because both areas utilize the European PAL video standard.
The original Infogrames was founded in June 1983 in France by Bruno Bonnell and Christophe Sapet. The company quickly became the major French developer, with many acquisitions (both developers and distributors) first in Europe, later all over the world, and creating various subsidiary companies. In 1993, Infogrames was introduced to the stock exchange of Paris with great success.
November 1999 is a milestone, when Infogrames Entertainment SA acquires a controlling stake in the major American publisher GT Interactive. It is renamed Infogrames, Inc. The US branch fully acquires Hasbro Interactive, another major player, in January 2001, becoming Infogrames Interactive, Inc.
In May 2003, the company completely rebrands its corporate image and adopts the well-known Atari brand, which came along with the Hasbro acquisition. Hasbro had it acquired from JTS Corporation, which the original Atari had merged with in 1996. Infogrames, Inc. becomes Atari, Inc., Infogrames Interactive, Inc. becomes Atari Interactive, Inc., and the European operations are renamed Atari Europe. The main company holding's name remains Infogrames Entertainment SA.