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BioWare Donates To Charity
Company News - posted by Exitium on Mon 17 January 2005, 21:37:10Tags: BioWare
BioWare's Public Relations Specialist, Tom Ohle, has posted the following press release to mention the company's boost in charitable giving for 2005.
BioWare Corp. today announced its plan to provide financial support to South East Asia tsunami relief efforts by providing both corporate donations and matching the personal donations made by staff to various charitable organizations. More than $23,000 has been raised for the Red Cross and other relief agencies supporting relief efforts for the recent disaster in South-East Asia.
"The tragedy in South-East Asia has deeply touched everyone at BioWare, and our amazing staff has been extraordinarily generous in this time of need," said Dr. Ray Muzyka, Joint CEO of BioWare Corp. "BioWare wanted to add extra meaning to the personal donations they've made by matching every dollar they've pledged."
This latest effort tops off a number of significant philanthropic campaigns undertaken in 2005 by the Edmonton-based video-game developer. Most recently the company demonstrated its commitment to education by pledging to extend its current agreement with the University of Alberta's Computing Science department, providing the school with its BioWare Aurora Engineâ„¢ technology, as well as $30,000 over three years.
BioWare has also continued its support of charities focused on children's health and wellbeing, announcing a "Leadership Gift" donation of $100,000 over 5 years to the Alberta Heart Institute to support that organization's ongoing efforts in the area of children's health care. In December 2004, BioWare once again acted as "Children's World" sponsor for the Stollery Children's Hospital Foundation's annual Snowflake Gala, an event which raised over $375,000 for sick and injured children; BioWare contributed $15,000 to the foundation as part of a three-year sponsorship commitment and offered children attending the event the opportunity to play some of the latest games for the Microsoft Xbox video game system. BioWare has also donated $2,000 to The Support Network, an association providing support and counseling for family and personal crises. Other recent contributions included $2,000 to the Zebra Child Protection Centre Society, a local organization that provides information and public education on child abuse and child-abuse prevention.
One reader on RPGDot commented: "Wow, bragging about donated money in a press release. Classy."
My response: So what if they are? At least they give a damn, and even if they don't, I don't think that the recipients are going to mind. That's more than what I can say about most corporations, much less individuals.