I’m not worried at all about a Lovecraft game succeeding. Lovecraft’s concepts and creatures have been seeping into writing, film, computer games, and even music for over fifty years. His appeal to the masses is already proven. The problem with previous games (barring Dark Corners of the Earth, which made a good effort) is that they only borrow a few creatures and names from the books, but don’t try to emulate the philosophy or setting. A game where you run around shooting stuff isn’t going to give you the same feeling as reading a story like Festival.
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I’ve always thought his Mythos would make a great setting for a real RPG, not just another survival horror or shooting game.
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If the player wishes to join a faction he must first find it. Most of the factions in the game are hidden from the public, and do not welcome discovery. Depending on the player’s actions he may be approached by a faction. The player must also be of value to the organization. You can’t just show up in the secret lair of a cult of Yog-Sothoth and expect to be welcomed.​

If I were to say 2013 it would be pure speculation.​