sea said:
MetalCraze said:
"a major PR disaster"?
Sea is a bit naive isn't he?
Outright proof that EA is paying off journalists and effectively hand-picking reviews? Sure, people have their suspicions, but for such a major release, and one which is expected to already sell millions and get huge review scores, this comes across as extremely dirty even for a big publisher like EA. Maybe "major" is a bit of an overstatement, but I think it will really make people think a bit more not just about EA, but about the validity of all game reviews.
Actually, I have to agree with skyway on this one; the idea that this will prove a "major PR disaster" seems a bit naive to me.
For one thing, it'll depend on how much the word gets out there. Mainstream gaming sites don't have any incentive to publish an article that portrays them in a negative light, and more obscure sites are... well, more obscure. Besides which, most casual gamers, if they even follow gaming news closely enough to hear about this in the first place, will probably just shrug it off, whether due to cynicism ("every publisher probably does this"), apathy ("why should I care? It doesn't affect me personally"), or other reasons.
For another, lots of people are very willing to rationalize away things the companies they like do. Restrictive DRM? They have a right to defend their product against piracy! Dumbing down? With the skyrocketing costs of developing games these days, they have to reach out to a larger audience to recoup their investment. And so on. Whether or not you agree with these statements as true/false, the degree to which people are willing to defend policies that screw over or disregard the customer in favor of gaming companies is absurd. (Indeed, the "it doesn't affect me personally" I wrote above doesn't reflect attitudes very well; a more accurate portrayal would be "it doesn't affect me enough to affect my decision to purchase". The few apparent exceptions, such as when Bioware cut that one guy off from his games for something he posted on their message boards, generally come down to cases where people see their own interests threatened to a more severe degree than they are in this issue, which only directly affects gaming journalists - even if it affects gamers as well in the larger picture.) In this case, the defense will most likely be something along the lines of "These are free review copies. They're a privilege, not a right, and EA can choose send or not send them out to whoever they want". I also suspect that while many people may agree with you that they're effectively hand-picking reviews, they won't see it as paying off journalists since sending out review copies is a long-established tradition in the gaming industry (much like how they don't see any problems with ads for a game appearing in a publication that's supposed to review it without bias).
Also, I wouldn't classify something as a major PR disaster for a company unless it actually causes them to lose revenue or face other tangible consequences. The problem is, many gamers are simply not that principled/disciplined; if they really want a game, they may protest aspects of it and threaten to boycott but frequently end up purchasing it anyway. See, for example,
this image of a "Boycott Modern Warfare" Steam group that's been posted around here a few times before.
Finally, even among those informed, angry, and principled enough to want to take a stand - a group which will, BTW, probably consist largely of people who already have a low opinion of EA due to previous PR issues - if they do want to punish EA for this action, some may not see themselves as having any options. After all, if they decide to boycott game X, which is produced by EA, they're not just punishing EA but the developers (who may be innocent of any wrongdoing) as well. Any boycott is likely to have a much more marked effect on the developer than on EA, so if they're interested in game X, they may opt to support the devs anyway in the hopes that more games like it will be made. And if not, a boycott is ineffective since they likely wouldn't have purchased it in the first place.