The idea started when Fargo was pretty much told by investors to try something with this new technology in the games space.
"I have some friends that are very heavy into the cryptocurrency space, they're very successful. They said would back me if I was to come up with something that would work well in the video game space," he tells PCGamesInsider.biz.
"I sat back and thought about it and started reading a lot of whitepapers to get an understanding of what the impact that the blockchain can have on what we do. One of the reoccurring themes that came up over and over again is the reduction for the need for a middleman. What's the most interesting middleman in our industry - digital distribution. Also, server costs have come down greatly over time and it doesn't really take that much to operate that kind of business. That was part one that I started thinking about.
"The other part was the secure nature of the blockchain. One of the things it does really, really well is that it can near guarantee that something can't exist in two places at once otherwise, cryptocurrency would have no value. If we could have the same bitcoin, it would all fall apart instantly. The whole verification process to ensure that one coin cannot exist in two places is something that it does really, really well, better than any system in my opinion. That started making me thinking about chain of ownership, that we could definitely trace a product and who had it in their library. With those two things put together, I thought let's try a different paradigm shift for distribution, so that got me thinking: "Let's offer developers 95 per cent of the pie which is great but the consumer doesn't really care that the developers get higher margins. What's good for them? So that's where I started thinking about the resell part of it. GameStop is a great model to look at - people are used to that sort of thing. I knew that it was a model that people were comfortable with. That's really how it all came about."