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Which rpg company has the highest hype machine?

Andhaira

Andhaira

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For instance, a year or so ago I made a thread about how Dragon Age was basically vaporware. David Gaider came in and explained that was because the hype machine had not yet started. And lo, so it has.

So far the top tier competitors to me seem to be:

Bioware
Bethesda
Square Enix

Thoughts?

Discuss!!
 

Satori (original)

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Beth had a pretty big thing going over here for Fallout 3, there were even posters at our bus stops.
 
catfood

catfood

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Bethesda no doubt. I mean, here we have at least two Dragon Age previews that have at least a thing or two they didn't like about it, but I can't remember a single Oblivion preview that had negative things to say in it.
 

MetalCraze

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Except I don't remember Lionhead producing anything that can be called RPG even remotely, even with traditional excuses a la "itz haz numberz itz a rpg".
 
Wyrmlord

Wyrmlord

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BioWare easily wins this contest just because of Mass Effect.

Mass Effect had one of the most elaborate and longest running hype campaigns I can remember. So elaborate that I have not even played the game, and yet I already know of the villain, the characters, and the hint of a twist just from a few trailers.

They released a book for it, made some bold statements about the length and scope of the game (which would make even Volourn laugh), claimed an unprecedented level of interaction through a few videos of your character pulling a gun on an alien and punching an old man, and showed every situation in the game as highly intense and dramatic.

Bethesda, not so much, because Bethesda never did much for Fallout 3 early marketing other than a few screenshots, a few statements, and just some large scale advertising at the end. But trying to play the hype as a game is something I have seen only BioWare do.
 
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