In your long career of working on different franchises from Fallout to working with Vampire: The Masquerade, you've definitely dealt with very passionate, vocal fans. Would you say that's given you thicker skin for coming into Diablo III?


LB: [laughs] Yes. You would definitely have to have thick skin, because there's always going to be people who don't like what you've done or are objecting to your latest decisions. So, you get used to it after a while. Try not to take it too [personally]...
It's a double-edged sword because it's very helpful to hear what people have to say, how people see things and what people want to see from a franchise, whether it's one that you created or whether it's one that you're carrying on.
It's not to say that we always have to blindly follow what the fans want, but it's nice to know what the fans are looking for, if that makes sense. [It's important to know] what people are expecting, what people are looking for, the questions that they feel that they need to have answers to. Because if you don't deliver on at least some of those things, then you've kind of failed.
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