Oh dear, someone isn’t supporting our No Oceans campaign. Square-Enix have sadly region locked the boxed retail versions of the PC release of Deus Ex: Human Revolution across Europe. Retail copies sold in the UK will only activate on UK Steam accounts. It’s a similar story for copies sold in Russia/Poland, and the rest of the EU makes up the third European region.

What possible motivation could Square-Enix have for restricting the range of choice that their European customers have when it comes to deciding where to buy their game from? Well I had a poke around, and for gamers in France, for example, the cheapest price I’ve been able to find for Human Revolution is €35.99 (or £31.51), whereas they would be able to import a UK copy for £23.49 + £4 shipping, a total of £27.49 (or €31.40). Looking at the pricing of buying Human Revolution direct from Steam, the UK price is £29.99 (or €34.25) and the Euro price is €44.99 (or £39.38). This region locking protects Square-Enix’s policy of international pricing, and prevents customers who are in the EU from being able to avoid the price hike of ~30% Square Enix may or may not have decided to bestow upon their region.
​