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How CD Projekt RED treats gamers as people
Interview - posted by VentilatorOfDoom on Fri 10 August 2012, 10:58:48Tags: CD Projekt
VG24/7 caught up with CD Projekt's Konrad Tomaszkiewicz discussing how many companies claim to put gamers first, but CD Projekt’s mature stories and DLC strategies put it ahead of the pack. Here's a snippet to get you going:
VG247: It’s been one hell of a year for CD Projekt, with the success of Witcher 2 on the Xbox 360, the continual success of GOG and the announcement of Cyberpunk. What factors do you attribute all of this success to, and how can other independent studios learn from what you’ve done? Can anyone do it?Thanks to abnaxus.
Konrad Tomaszkiewicz, CD Projekt RED: There are many indie studios out there who manage to achieve success. I think the key elements are passion and staying true to your ideals. Our dev studio has a clear vision of what we want to achieve in our games i.e. creating mature and complex RPGs. We also want to treat gamers in a way we would like to be treated ourselves, which sometimes means being rebels in the industry. That’s why our games – both developed or sold on GOG.com – have no DRM, we take much care about our customers long after the release. Those are our ideals and staying true to them is the best way to acquire great and faithful fans.