Phil Spencer, head of Xbox
Ultima Online
"Ultima Online evolved my view of gaming in a big way. And for the first time, it really did feel like me in a video game - not just an armored avatar roaming the world. I was a big fan of Ultima 3, but UO made the world of Britannia come alive for me.
"When my character stepped foot in the game's fantasy cities, or down into a huge dungeon, I was doing it as one person playing and exploring alongside everyone else in a shared world. They could observe me, they could help me, become my friend or foe. I definitely had many instances where PvP didn't go my way.
"I'm sure people have plenty of great stories about their experiences in Ultima Online. To me, a lot the norms and expectations we have in today's games came from those first, shared-world experiences that many players had in games like UO. Those moments created a lasting connection not just to my character, but to a world's worth of players. It was the first time I didn't just love a game, but where it took me."