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The strange thing is that for me, games that reward you for being a good player and for being creative feel a lot more like entertainment and less like work than games that just require you to play them a long time. If I want to spend long hours of unchallenging time in order to make progress and be rewarded, I'd apply for a shitty repetitive office job where I sit on a desk and do paperwork 8 hours a day and get promoted after spending enough time doing the same unchallenging repetitive shit over and over again. When I play games, I actually want to be entertained.
I have been thinking about that quite a bit over the last year or so, and I have a theory as to why this is. Broad, possibly offensive and butt-hurting generalizations incoming.
The PlayStation generation was the first point in gaming history where we had both widely-available graphical horsepower that was able to reproduce 3D scenes, as well as a company that realized marketing their product to an older demographic with low/nonexistent standards for games was a good idea. Of course, I'm talking about the sudden quest for "realism" in games and the dramatic shift in visual and gameplay styles/themes that appeared when the PlayStation took control of the gaming market.
It was responsible for creating an entirely new audience of people who maybe used to be attracted to the
idea of gaming, but never had the technical know-how to get involved in computer gaming, nor did they want to try out prior console games for fear of losing their manhoods (the "kiddie games, eww" crowd). Now, games could look identifiable like action movies - and to many of those people, this represented
progress, just as to many, it is
progress for a painter to stretch ever towards perfect duplication of the real world.
The result of this was that you now had an entire generation of gamers which were not actually raised in the tradition of gaming which was responsible for some of our own favorite games. Even if you got into RPGs later on, like me (late 90s), those games were still heavily rooted in earlier titles. Modern games, by and large, only tend to share the more superficial elements. And those people who grew up playing games during the PlayStation era, they are the types who started out with and still maintain that idea that videogames are equivalent to film: it's about witnessing/experiencing cool stuff, usually of a visual or storytelling nature.
Flash forward 20 years later, you currently have a huge number of people who expect games to entertain them without them actually putting real effort into the experience, because they have never really known much else. And since they make up the majority, you need to work with them to make any significant amount of money (if your goal is to run a large, successful studio anyway).
Those who actually appreciate gaming for its mechanics and systems over presentation tend to be of an older generation, and, at risk of sounding like a pompous ass, a more intelligent one overall (because there were far more barriers to getting into gaming back then than there are now). Interestingly, many of the people who are currently making games these days tend to still be from that generation, but the actual number of big-budget games available that cater to them is increasingly dwindling, and these days it's pretty much entirely confined to indie scenes.