12:10 ya joseph was melodramatic, but he was right about the description of Great Runes being factually incorrect. "even greater benefits" means there are benefits that will become EVEN GREATER, which is wrong since there are no benefits at all without using a Rune Arc, and "you CAN use a Rune Arc" implies it's optional, which is only true in the sense that any buff in a game is optional, you can play naked Lvl1 without weapons if you want, but it's not optional for activating your Great Rune's benefits. That's not some subjective interpretation, that's what those words mean. They should've written smt like "You must consume a Rune Arc to activate your equipped Great Rune's benefits. This effect will last until you die"