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Incline Massive Incline: "The News Isn’t Good for Zynga, Maker of FarmVille"

Infinitron

I post news
Staff Member
Joined
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Messages
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Codex Year of the Donut Serpent in the Staglands Dead State Divinity: Original Sin Project: Eternity Torment: Tides of Numenera Wasteland 2 Shadorwun: Hong Kong Divinity: Original Sin 2 A Beautifully Desolate Campaign Pillars of Eternity 2: Deadfire Pathfinder: Kingmaker Pathfinder: Wrath I'm very into cock and ball torture I helped put crap in Monomyth
Decline of MMORPGs, decline of social games, decline of EA. Truly this is a glorious year. :martini:

http://www.nytimes.com/2012/07/26/technology/for-zynga-a-reversal-of-fortune.html

26zynga-pic-articleLarge.jpg


SAN FRANCISCO — The social games developer Zynga is withering faster than neglected corn on its signature hit FarmVille.

Weak second-quarter financial results and worse expectations for the rest of the year sent Zynga’s already faltering stock down in late trading Wednesday by more than a third, to $3.18 a share.

The unexpected news was seen as boding ill for Facebook, which is closely tied to Zynga and will issue its first earnings report as a public company on Thursday. Facebook shares fell 8 percent in late trading.

For Zynga, a Silicon Valley darling whose public offering last December seemed to herald a wave of tech success, just about everything went wrong at once.

A brief list: Facebook made changes to its gaming platform that hampered Zynga regulars. A critical new game, the Ville, was delayed. Another new game, Mafia Wars II, just was not very good, executives conceded. The heavily hyped Draw Something, acquired in March, proved more fad than enduring classic. Some old standbys also lost some appeal.

“Facebook made a number of changes in the quarter,” John Schappert, chief operating officer, said in a conference call with analysts. “These changes favored new games. Our users did not remain as engaged and did not come back as often.”

Revenue for the second quarter was $332 million, below analysts’ expectations of $343 million. And the company lost $22.8 million, or 3 cents a share in the quarter, although excluding one-time items it had a profit of 1 cent a share — still below expectations.

But the real problem was that Zynga slashed the forecast for its bookings — revenue less fees it pays Facebook — to as low as $1.15 billion for 2012, from $1.47 billion.

It was a somewhat contentious conference call. One analyst, Richard Greenfield of BTIG, brought up to Mark Pincus, Zynga’s chief executive, that he had sold stock at $12 a share shortly after the public offering. Mr. Pincus did not directly respond beyond saying “we believe in the opportunity for social gaming and play to be a mass-market activity, as it is already becoming.”

After the call, Mr. Greenfield downgraded Zynga’s stock to neutral from buy in a report titled, “We are sorry and embarrassed by our mistake.”

In an interview, Mr. Greenfield said: “Right now, everything is going wrong for Zynga. In a rapidly changing Internet landscape that is moving to mobile, it’s very hard to have confidence these issues are temporary.”

Most Zynga games are free. The company makes money from a small core of dedicated users who buy virtual goods like tractors in FarmVille. Over the last year, the average daily amount of money Zynga took in from these core users dropped 10 percent even as the overall number of users expanded.

“Zynga’s challenge has been to drive up efforts to keep their attention and broaden their user base — which they did — but now they need to get them to pay,” said Michael Gartenberg of Gartner. “Increasing the number of players doesn’t mean you’re making money off them.”

Mr. Gartenberg added a thought that would bring chills to any Zynga executive: “At the end of the day, though, virtual goods might not be a viable business strategy. People eventually stop spending money in virtual goods and want to spend that money on real goods.”

Zynga and Facebook are tied at the hip. Until recently, Zynga games could be played only on the Facebook platform, and for every dollar that users spent on buying virtual goods, Facebook pocketed 30 cents, its principal moneymaking channel other than advertising.

That partnership has continued. Zynga has seven of the top 10 games on Facebook. In a closely watched experiment, Facebook has started offering advertisements to its users on Zynga.com. It is the first time Facebook has spread ads outside its walls.

Zynga’s efforts to develop its own gaming platform independent of Facebook are still in the early stages. A Facebook spokesman declined to comment.
 
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Kane

I have many names
Patron
Vatnik
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Drug addicted, mentally ill gays HQ
PC RPG Website of the Year, 2015
so, this whole "mobile entertainment" jumped straight from "it's going to be massive in a few years" right to "dirty shit noone wants to touch"? EXCELLENT

“At the end of the day, though, virtual goods might not be a viable business strategy. People eventually stop spending money in virtual goods and want to spend that money on real goods.”

:eek:
 

Azalin

Arcane
Patron
Joined
Mar 16, 2011
Messages
7,268
SAN FRANCISCO — The social games developer Zynga is withering faster than neglected corn on its signature hit FarmVille.

.


:excellent:



so, this whole "mobile entertainment" jumped straight from "it's going to be massive in a few years" right to "dirty shit noone wants to touch"? EXCELLENT

“At the end of the day, though, virtual goods might not be a viable business strategy. People eventually stop spending money in virtual goods and want to spend that money on real goods.”

:eek:


:eek:
Real goods?By the God-Gaben,what kind of abomination is that?
 

Sul

Savant
Joined
Nov 25, 2011
Messages
487
Location
brbr?
Good news indeed. I still hope for a new video-game industry crash, only this way the suits will go to greener pastures and game development will be focused on niches again.
 

sea

inXile Entertainment
Developer
Joined
May 3, 2011
Messages
5,698
I think it was kind of inevitable. Zynga got huge because investors swarmed to the company like sharks. It could have been any company making any crappy repackaged gambling sim on Facebook, it just happened to be Zynga that got the attention.
 

kaizoku

Arcane
Joined
Feb 18, 2006
Messages
4,129
"sent Zynga’s already faltering stock down in late trading Wednesday by more than a third, to $3.18 a share."
" Facebook shares fell 8 percent in late trading."

CaSYL.jpg
 

Angthoron

Arcane
Joined
Jul 13, 2007
Messages
13,056
Only Richard "Lord Yardsale" Garriott's partnership can save them now!
:troll:
ULTIMAVILLE?

"In this exciting roleplaying strategy game you play the role of supreme strategist and overall swell guy, Lord British, who must build homes for his harem of trans- homo- and even heterosexual concubines, thus unlocking further emotional engagements."
 

Menckenstein

Lunacy of Caen: Todd Reaver
Joined
Aug 2, 2011
Messages
16,089
Location
Remulak
Only Richard "Lord Yardsale" Garriott's partnership can save them now!
:troll:
ULTIMAVILLE?

"In this exciting roleplaying strategy game you play the role of supreme strategist and overall swell guy, Lord British, who must build homes for his harem of trans- homo- and even heterosexual concubines, thus unlocking further emotional engagements."
THE ULTIMATE COLLECTOR - http://www.portalarium.com/index.php/ultimate-collector
The first social media game based on shopping and collecting!
Ultimate Collector: Garage Sale takes collecting to a whole new level of fun. Start first with a basic home and yard and then begin your journey to collecting and shopping nirvana. Search newspapers for that unique item that will complete your collection. Hold a garage sale at your house to bring in some cash. Add patio furniture, a bird bath and bouncy castle in your yard to add to its curb appeal. Visit other garage sales to complete your collections.
Search for practically anything: teddy bears, tool kits, Barbie dolls, historic sets of armor, weapons, electronics and much, much more. Share you collections with your friends and show them off inside your home.
But Ultimate Collector is about more than just collecting. It's about decorating and growing your home and impressing your friends. Place your treasured collections in special display cases inside your home. Purchase larger pieces of property to increase the size of your house. Search other garage sales to find that perfect decoration. You'll be the talk of the neighborhood.
Ultimate Collector is truly a first of its kind experience in social network gaming.
Ultimate Collector: Garage Sale is from legendary game maker Richard Garriott his team of experienced designers. Ultimate Collector: Garage Sale will be a PC product and available on Facebook in the first quarter of 2012. It will be available on other platforms/devices later in 2012.
  • A collecting and shopping social media game
  • From hall of fame designer Richard Garriott
  • Decorate your own house and show off your collections
  • Shop and collect from garage sales, markets and auctions
  • Go shopping in-game at nationally known retailers
  • Playable on a PC and available on Facebook in first quarter of 2012
8CX06.jpg

ETNzU.jpg

hjEMu.jpg

fxsla.jpg
 

Angthoron

Arcane
Joined
Jul 13, 2007
Messages
13,056
Only Richard "Lord Yardsale" Garriott's partnership can save them now!
:troll:
ULTIMAVILLE?
"In this exciting roleplaying strategy game you play the role of supreme strategist and overall swell guy, Lord British, who must build homes for his harem of trans- homo- and even heterosexual concubines, thus unlocking further emotional engagements."
THE ULTIMATE COLLECTOR - http://www.portalarium.com/index.php/ultimate-collector
The first social media game based on shopping and collecting!
Ultimate Collector: Garage Sale takes collecting to a whole new level of fun. Start first with a basic home and yard and then begin your journey to collecting and shopping nirvana. Search newspapers for that unique item that will complete your collection. Hold a garage sale at your house to bring in some cash. Add patio furniture, a bird bath and bouncy castle in your yard to add to its curb appeal. Visit other garage sales to complete your collections.
Search for practically anything: teddy bears, tool kits, Barbie dolls, historic sets of armor, weapons, electronics and much, much more. Share you collections with your friends and show them off inside your home.
But Ultimate Collector is about more than just collecting. It's about decorating and growing your home and impressing your friends. Place your treasured collections in special display cases inside your home. Purchase larger pieces of property to increase the size of your house. Search other garage sales to find that perfect decoration. You'll be the talk of the neighborhood.
Ultimate Collector is truly a first of its kind experience in social network gaming.
Ultimate Collector: Garage Sale is from legendary game maker Richard Garriott his team of experienced designers. Ultimate Collector: Garage Sale will be a PC product and available on Facebook in the first quarter of 2012. It will be available on other platforms/devices later in 2012.
  • A collecting and shopping social media game
  • From hall of fame designer Richard Garriott
  • Decorate your own house and show off your collections
  • Shop and collect from garage sales, markets and auctions
  • Go shopping in-game at nationally known retailers
  • Playable on a PC and available on Facebook in first quarter of 2012
8CX06.jpg

Disappointed that Lord British didn't use the Next-Gen title of ULTIM8.

Also, GARBAGE DAY?
 

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