It's not about the shoulder pads per se, it's the mindblowing 'muricah blandness of design that hurts my brain. Even looking at the low-res original, you've got a bunch of dudes in purple spandex suits evolving to some kind of cosplay fail thing built from cardboard boxes and empty bottles (the power suit). It looks like it was barely past the prototype stage but immediately rushed to the frontlines. the art tells a story here.
the nu-art just smells like the game is probably in the unity engine.
Well, you guys should know me by now.
I certainly liked the initial pitch a lot more. For example the New Jericho faction, that looked post-apocalyptic but not silly like Fallout 3&4 raiders, it had seriousness and grittiness. By the concept you could tell that they have to use what they can get their hands on. Don't get me started at the "Thing-like" alien creatures. Or regarding the current topic the Phoenix Project soldiers. Or the other factions.
While I still am very unhappy with the direction the game is heading to, visually, I am actually quite positive about the game as I really have a blast with Backer Build 3.
As my codex preview takes some more time, just some quick words: this game is in a sea of 2AP clones a glimm of hope, as it does use a TU system that lets you do a lot of stuff, just like in the original. It does not go all the way, it introduce some new game mechanics and it is visually very similar to Firaxis XCOM, but the gameplay is fun!
Currently I am having 8 PP bases, with 6 aircraft all of them with up to 8 soldiers. I cover most of the world, can do missions were they pop up, and they do pop up not "artificially" (scripted) but "organically" as the alien thread tries to expand. While there are still a lot of features missing, the combination of the current GeoScape and BattleScape are enough for me to make this game highly enjoyable even so far as stating: "Phoenix Point
might become the true X-Com successor after all".
As
UnstableVoltage said several times, yes they want to make this a financial success. I can life with them changing the art-style to be more appealing to the NuXCOM-Players, because if they are successful this might be a chance that other developers will also make more complex games as well.
Still I am with anyone that says, that pretty much everything looked better as in more distinct, grimm, horrifying, interesting, "realistic" in the original pitch.