Sony is buying Bungie for $3.6 billion

[J1M]

Sony cash on hand for the quarter ending September 30, 2021 was $16.797B, a 59.62% decline year-over-year.

https://www.macrotrends.net/stocks/charts/SONY/sony/cash-on-hand

Based off of this number, Sony is now down to under $10B in cash on hand. This purchase is going to cost them in the short term. If Bungie can put out a few games in quick succession then Sony might be able to start making a profit to pay off this purchase. There is the matter of any debts that Bungie may have as well. This is a make or break moment for both companies.

Meanwhile Microsoft's purchase of Activision was so insignificant to them, no one asked about it on their earnings call. Whatever acquisitions Sony has coming must be their last and extremely strategic because they don't have much left.

Can't really see many questions investors would ask. The reasons are obvious to anyone who would care enough to go to the meeting: Big property and major exclusives at greatly deflated price while any bad publicity the asset has can be removed by cutting off the top like you would anyways. Really the only question to ask that would get an actual answer would be if the studios reduced to CoD sweatshops would be able to work on anything other than CoD.

Legitimate question for an investor: how many years will it take to recoup the near-term loss of making future CoD games Xbox exclusives?

 

[mediocrepoet]

This is like watching an abusive love triangle where the beta loser starts showering some guy's cast off cum dumpster with gifts for the chance to suck down some sloppy seconds.

It's fine that they got Actiblizz, we didn't need them anyway! We love yooouuuu Bungie! Make us nu Halo plz.

 

[BrotherFrank]

For that price they could have bought Sega and secured a decent source of IPs to stay relevant vs xbox.
Instead they went for bungie and blew 3.6 billion just for destiny…

Sony wtf?

 

[Zarniwoop]

Halo on Playstation when?

Seriously though why buy a studio that's known for making an Xbawx exclusive series? And who can't even spell Bungee correctly?

 

[Zarniwoop]

They could have spent 3.6 billion dollars making games... What do their movie games typically cost, 50 million?

Nigga have you seen the PS5 catalogue?

Persona 5 remaster
Persona 5 strikers
Persona 5 super special edition
Persona 5 Royal
Returnal (a rogue-like shoot 'em up)
Astro's Playroom

That's about it. The PS5 is a way better console this generation but it has basically no games. It's pretty obvious Sony cannot into games any more.

 

[Hobo Elf]

Why Bungie of all studios?

 

[deuxhero]

I would normally question the idea of this purchase being reactionary, since it takes way more than this to setup acquiring a company of this size. Problem is there literally isn't any other non-criminal reason for Sony to make the purchase at all but the cheapest price. They acquired a company where all the talent has left and the only owned IPs are dead. I could see Nordic Games pay a few million so they can do a re-release of Oni and do a retroesque Marathon 4, but if Bungie owned their headquarters I could easily see it as their most valuable asset.

Then again, we can't just dismiss the idea that Sony is either run by retards, and/or there's something crony going on.

 

[tritosine2k]

Imagine buying a dumpster fire.

 

[Unkillable Cat]

Soon only Microsoft, Sony and EA will be left.

It will be an epic battle to the death.

Whoever wins, we lose.

 

[markec]

https://www.gamesindustry.biz/artic...journey-with-multiplatform-live-service-games

In an interview with GamesIndustry.biz, Sony Interactive Entertainment CEO Jim Ryan says that Destiny 2 and future Bungie games will continue to be published on other platforms, including rival consoles.

Money well spent.

 

[Falksi]

Soon only Microsoft, Sony and EA will be left.

It will be an epic battle to the death.

Whoever wins, we lose.

Fingers crossed they destroy each other and the next old-school SEGA emerges.

 

[Pegultagol]

Bungie sucks due to their horrible in-game monetary policies and moribund and austere way of doing things, but they have a new multiplayer game in the works, so that might've enticed Sony.

What Microsoft paid for ALL of Zenimax seems like a highway robbery now. Todd Howard sleepless nights continue. Microsoft now might turn now to Japan and buy Square or Sega...who knows, certainly more exciting than anything they came up with in games recently.

 

[Zboj Lamignat]

Looking at what's happening recently, my 10-lifetimes worth backlog has never looked better.

 

[Lutte]

If Bungie can put out a few games in quick succession

 

[Hellraiser]

Looking at what's happening recently, my 10-lifetimes worth backlog has never looked better.

Pretty much this. Microsoft assimilating everything is giving me strong EA vibes as are o, only so far they have not been as retarded with IP management. Well apart from killing of Ensemble and doing fuck all with Rare for a billion years (but there the talent jumped ship IIRC). But in the end it is a moloch that owns so much it will soon barely even know what it owns, dooming franchises.

 

[rusty_shackleford]

Halo on Playstation when?

Bungie doesn't own Halo.

 

[Reinhardt]

I don't think these japs know how money works. You're supposed to buy good companies.

sony is californian company

 

[rusty_shackleford]

I don't think these japs know how money works. You're supposed to buy good companies.

sony is californian company

weeb cope
https://en.wikipedia.org/wiki/Sony

Sony Group Corporation (ソニーグループ株式会社, Sonī Gurūpu kabushiki gaisha/ˈsoʊni/ SOH-nee), commonly known as Sony and stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan

Sony is a japanese company that has been globohomo'd

SHAMEFUR DISPRAY

 

[Humbaba]

Make a new Myth or fuck your mother.

EDIT: So Bungie hasn't owned Myth in decades. Neither does it own Halo. Nobody owns anything of their any more

 

[Lutte]

I don't think these japs know how money works. You're supposed to buy good companies.

sony is californian company

weeb cope
https://en.wikipedia.org/wiki/Sony

Sony Group Corporation (ソニーグループ株式会社, Sonī Gurūpu kabushiki gaisha/ˈsoʊni/ SOH-nee), commonly known as Sony and stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan

Sony is a japanese company that has been globohomo'd

SHAMEFUR DISPRAY

Yes, the conglomerate ownership is japanese, but the people who control the gaming division are kwan homos.
It's not the sony group corporation you need to look at but SIE when it comes to the Playstation :
Sony Interactive Entertainment - Wikipedia

Headquarters
San Mateo, California, United States
Key people
Jim Ryan
(President and CEO)

Imagine thinking there is anything japanese about a subsidiary corp that is headquartered in california of all places in the world. Whose CEO is a little kwan shit.

Edit: preempting dumb replies like "it's like Nintendo of America or something, just an external division", no, SIE is not Sony's representative in KWA, they are the ones who decide the future of the whole gaming division of the sony group. None of the decisions are made in japan like ever.

Sony to move entire PlayStation operation to San Mateo offices – The Mercury News

This happened in 2016. Playstation ceased to be a japanese product during the life of the generation of the ps4.

 

[Zarniwoop]

Halo on Playstation when?

Bungie doesn't own Halo.

Which is why it Sony buying them makes zero sense.

 

[Berg DK]

3.6 billion for Destiny 2, a 600+ man super woke Seattle based studio and a disaster of a game engine sure seems worth it.

 

[†††]

Which is why it Sony buying them makes zero sense.

They could've bought a good studio with that money. I'm sure SEGA wouldn't have been much more expensive than that, or even Capcom if they wanted a budget option with interesting IPs. 3.6bn for freaking Destiny, boggles the mind. It's the kind of boneheaded move that only a company on decline does.

 

[ferratilis]

https://arstechnica.com/gaming/2022/01/sony-to-acquire-bungie-destiny-series-for-3-6-billion/

Bungie makes Halo.
Microsoft buys Bungie to get Halo and make XBox.
Bungie makes Halo:CE, Halo 2, Halo 3, Halo ODST, and finally Halo Reach.
Bungie sick of Halo.
Bungie asks Microsoft if it can go away, Microsoft says, "lol, sure, but we keep Halo."
Microsoft starts 343 Industries to keep making Halo, a handful of Bungie staff stays behind, the rest go start making Destiny.
Bungie needs more money, signs exclusive publisher deal with Activision.
Bungie eventually gets sick of Activision, buys self out of publishing deal (as noted in article)
Bungie once again needs more money, sells self to Sony.

stay tuned for more drama on "As The Game Studio Turns..."

 

[Gerrard]

I don't think these japs know how money works. You're supposed to buy good companies.

The Codex:
Hurr-durr LOL, Sony bought crappy Bungie. LOL

Meanwhile at Bungie HQ during Destiny business meeting:

Copium