I like starcraft, but the gameplay just doesn't do it for me. It's a lot less tactical, and a lot more pitting the right units against the right units at the right time, with base and resource management to distract you from battles.
I was recently playing the World in Conflict beta, and it isn't even funny how much better that game is than every other RTS I've seen and played recently. There's no resource management, no bases to babysit over, no tech tree, and you call in a limited amount of reinforcements instead of churning troops out of a barracks.
Unit battles are not determined specifically by what unit is good against what unit. For example, in Starcraft a lone Protoss Zealot will *always* kill a lone Marine. It does not matter what each player does given those single units, the Marine will always lose.
Contrast this with World in Conflict, where a clever player can even come out ahead of numerically superior odds. For instance, a normal infantry squad has only one Anti-Tank specialist, allowing them to kill vehicles, but not very effectively. On open flat ground, a Heavy Tank will pulverize this squad, either by running them over, or by using a HEAT round, but the second that squad gets into some cover, it is the enemy tank that is in trouble. If they move into a building, the tank will have to destroy the building to kill them, and a good infantry player will be sure to move his infantry out of the building, and into another before it collapses and kills his squad. Not only that, but there is less armour on the rear, top and sides of the tank, which means the AT man can shoot from the top floor of the building and hit the weaker top armour, doing more damage than if he were on the ground.
Then there's the tactical aid! Let's say your Heavy Tank advanced into a town, and is now being hammered by a full fledged AT squad in a building. Not only are these guys *great* against vehicles, but they have an enormous advantage with their cover. All is not lost however, as the tank player calls in a laser guided bomb using some of his tactical aid points. Suddenly, victory is clutched from the claws of certain defeat, as the bomb completely destroys the AT squad and the building they were in.