Things are not looking good for this now. I'm curious as to why people think that is, because I the pitch video's only real misstep was mentioning that some of the money would be used for marketing.
Honestly? It's hard to say; my guess is that it might be a couple of things.
The biggest issue has been getting sites to cover it. RPG Codex and a lot of smaller sites have been pretty good about writing blurbs about the campaign, though only IGM has done
a preview, and no site has yet to do an interview about it. Meanwhile, sites with lots and lots of traffic haven't touched the thing at all. I only just got RockPaperShotgun to finally mention TT in the middle of their Kickstarter Katch-up
on Saturday (which caused donations to start pouring in again for the day or so that it remained on the front page, though that stopped once it dropped off the page). As you might imagine, it's hard to get a lot of traffic coming to the Kickstarter page without outside help, and a reticent gaming media doesn't help much with that.
Also somewhat problematic is the fact that the project hasn't attracted any really big backers thus far. There are currently a grand total of 2 backers above $100, which surprises me. That's certainly not something I have ever seen happen in a successful Kickstarter campaign. I'm not sure if I just haven't made the higher reward tiers attractive enough, if the sRPG genre is not popular enough among older demographics to attract pledges from folks with a lot of disposable income, or if there simply aren't enough people out there who know me well such that they're willing to invest large amounts in making this one happen. Possibly a combination? *shrug* I'm just guessing.