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Commentary from various devs including Feargus and MCA: http://www.rockpapershotgun.com/2013/09/30/indies-on-steamos-pt-1-openness-potential-pitfalls/
Obsidian CEO Feargus Urquhart agreed, adding that Valve’s pretty clearly angling its molten-hot news eruptions at dyed-in-the-wool PC gamers right now, but we’re just the beginning. “I’m betting Gabe is looking for this to ultimately be for everyone,” he said. “If I had to guess though, the early adopters will most likely be users and fans of Steam along with gamers who want to play their PC libraries on their TVs.”
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Obsidian’s Chris Avellone concurred, adding that convenience is becoming even more key as mobile devices devour more and more of people’s gaming time. “Seeing the increased level of functionality a lot of mainstream TVs have nowadays (internet, USB ports, their own Netflix buttons on the controller, etc.), it feels like the migration into using the TV as a one-stop PC machine as well seems, well, inevitable,” he explained. “Already seeing a lot of that consolidation on mobile phone tech, bringing the PC to the living room via Steam seems like a smart move.”