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The Digital Antiquarian on Ultima VIII
Editorial - posted by Infinitron on Sat 20 February 2021, 02:07:08Tags: Origin Systems; Richard Garriott; The Digital Antiquarian; Ultima VIII: Pagan
It's been nearly a year and a half since the Digital Antiquarian last wrote about the Ultima series. Today his chronicle finally continues with the long-awaited retrospective of its controversial eighth installment, Ultima VIII: Pagan. It's a savage takedown that accuses Pagan of nothing less than single-handedly destroying the franchise. The Antiquarian takes the time to puncture some of Richard Garriott's mythmaking about interference from Electronic Arts being primarily to blame for the game's poor quality, examines its troubled development which involved even more crunching than usual, and even sticks up for project director Mike McShaffry, who apparently took much of the blame for its failure within Origin. The real reason why Pagan turned out the way it did, he claims, is that Origin had simply lost confidence in the traditional roleplaying genre.
Garriott has often joked that he spent the first twelve years of his career making essentially the same game over and over — merely making said game that much bigger and better each time out. If so, then Ultima VII was the ultimate, if you will, version of that game. Today its reputation is as hallowed as that of any game of its era; it remains a perennial on lists of the best CRPGs of all time. Yet its mixed reception in 1992 rather belies its modern reputation. Many reviewers expressed a certain ennui about the series as a whole, and ordinary gamers seemed less excited by its arrival than they had been by that of Ultima IV, V, or VI. Ultima Underworld, a more action-oriented spinoff which was created by the outside studio Blue Sky Productions and published by Origin just a month before Ultima VII, collected more critical praise and, likely most frustratingly of all for the hyper-competitive Garriott, continued to outsell its supposed big brother even after the latter’s release. A survey in the March 1993 issue of Computer Gaming World magazine is particularly telling: Ultima VII is rated as the 30th favorite game of the magazine’s readers, while Ultima Underworld is in a tie for third favorite. Meanwhile Origin’s eighteen-month-old Wing Commander II, a cinematic action game of Star Wars-style space combat, still sits at number six.
Indeed, the role of Wing Commander in all of this should not be neglected. The brainchild of an enthusiastic young Englishman named Chris Roberts, the first game in that series had upon its release in 1990 surprised everyone by handily outselling that same year’s Ultima VI. The Wing Commander franchise had kept on outselling Ultima ever since, whilst being faster and easier to make on an installment-by-installment basis. This too could hardly have sat well with Garriott. The House That Ultima Built had become The Home of Wing Commander, and Chris Roberts was now more in demand for interviews than Lord British. The harsh truth was that EA had been far more excited about Wing Commander than Ultima when they decided to acquire Origin.
Taken as a whole, all of this must have seemed intensely symbolic of a changing industry. As computers got faster and came to sport higher-fidelity audiovisual capabilities, visceral action titles were taking a bigger and bigger slice of computer-game sales, as evinced not only by the success of Ultima Underworld and Wing Commander but by other big hits like id Software’s Wolfenstein 3D. Onscreen text was out of fashion, as was sprawl and complexity and most of the other traditional markers of an Ultima. Shorter, more focused games of the sort that one could pick up and play quickly were in. Origin had to keep up with the trends if they hoped to survive.
In fact, Origin was in an extremely perilous financial state just before the EA acquisition. EA’s deep pockets would allow them to keep pace with spiraling development costs for the time being. But in return, the games they made had to have enough mass-market appeal to recoup their larger budgets.
This, then, was the calculus that went into Ultima VIII, which begins to make the inexplicable at least somewhat more comprehensible. At this juncture in time, epic CRPGs were at literally their lowest ebb in the entire history of computer games. Therefore Ultima, the series that was virtually synonymous with the epic CRPG in the minds of most gamers, needed to become something else. It needed to become simpler and faster-paced, and if it could also jump on the trend toward grittier, more violent ludic aesthetics — I point again to the rise of id Software — so much the better. It may not have been a coincidence that, when Ultima VIII eventually shipped, it did so in a box sporting garish orange flames and a huge pentagram — the same general graphics style and even iconography as was seen in DOOM, id’s latest ultra-violent hit.
Of course, the flaws in the thought process that led to Ultima VIII aren’t hard to identify in retrospect. Games which lack the courage of their own convictions seldom make for good company, any more than do people of the same stripe. The insecure child of a nervous creator who feared the world of gaming was passing him by, Ultima VIII could likely never have aspired to be more than competent in a derivative sort of way.
The biggest blunder was the decision to slap the Ultima name on the thing at all, thereby raising expectations on the part of the franchise’s preexisting fan base which the game was never designed to meet. Ironically, the audience for an Ultima was every bit as “pre-sold,” as Garriott puts it above, as the audience for the latest Madden. And yet one game that fails to meet fan expectations can destroy just such a pre-sold audience really, really quickly, as Garriott was about to prove. (An analogy to the radical change in course of Ultima VIII might be a Madden installment that suddenly decided to become a cerebral stat-based game of football management and strategy instead of an exercise in fast-paced on-the-field action…) It would have been better to announce that Ultima was taking a break while Lord British tried something new. But it seems that Garriott identified so strongly with the only line of games he had ever seriously worked on that he couldn’t imagine not calling his latest one Ultima VIII.