Who is this for?

This question remains, and it's an important one. Working on the basis of what we know (and don't forget the disclaimer at the beginning of this article), Bethesda has ignored calls from the traditional fanbase to keep combat and gameplay style, it has ignored calls from the less-traditional fanbase to keep the same visual style or dialogue method, it isn’t going to please any FPS fans with a system designed to discourage twitch play, it seems to be consciously side-stepping every chance to bring something unique or non-generic to the RPG market. So, asides from people who will buy it to spite NMA users, who are they making this for? Luckily, we have an answer:

Pete Hines: “As Fallout fans and guys who make roleplaying games and have for over a decade, we have pretty good ideas about what we want to do and how to do it.” (ref)

Todd Howard: “I worry about meeting our own expectations. (...) That being said, I'm sure there's a vocal minority that wants to kill us for even attempting to do it. But they wanted to kill Peter Jackson too, so you have to ignore that and just do something great that you'd love to play.” (ref)

Ah, they're making it for themselves. Good market there, I hear.​