It's really about trying to revolutionise something that has been standard - for us, anyway - for decades. What does it feel like to hold a sword, to fire a gun, to use magic, and how can I make that feel much more exciting than it ever has before?

Our challenge is to make you feel cool about the buttons you press on the 360 controller. What you do to unlock the cool stuff that you see on screen is part of the revolution I'm putting forward.

My dream for the perfect combat system is something where I can play Fable 2 for hours and be really good, and you can walk in having never played it before, and I'm desperate to go to the toilet so I throw you the controller - and you're able to not only hold your own but get through a battle.

Then I come back and show you how immensely cool I could be, so neither of us feel stupid and both of us feel powerful. Accessibility but depth is the real core of it.

People don't want more than button bashing. For a long time we said, 'Oh, people shouldn't button bash.' People like doing it; I don't want to make them feel stupid just because they button bash.​