Latest update of the game changed it in a huge way for the better, been playing since closed beta and i can tell you this about the game.
1st, player skill based. character power is a factor, a very important one, but you can usually beat stronger people than you just by being better at it than them.
2nd. no grind, to progress your character you dont need to repeat any task, there are a lot of ways to get everything done, and money is king.
3rd. no levels actually means lots of levels, that is to say, level for your passive, level for each skill in your skillset, level for each of your meridians, that unlock as you level passives.
It also means that anyone can equip any gear, there is no arbitrary penalty for a fresh character equiping a top tier sword, because level requirements are the most retarded thing in mmos.
There is a very clear sense of progression even with the lack of a character level.
4th. martial arts, over 60 unique styles, each with its own characteristics, no 2 skillsets alike, you can learn them all, you can become the ultimate martial arts master. it is also very balanced, which is a feat in and on itself.
5th, amazingly crafted world, inmersive and faithful to the source material, detailed and consistent.
6th. offline players and npcs. offline players actually factor into gameplay and that is actually something new and interesting. npcs have a deeper effect, and your relations with them will have a factor on your AoW experience.
7th. Open world pvp, meaning the games feels like an actual world and other players like people you need to interact with.
8th. i know ive mentioned this before, but its freaking consistent, this means that they dont break the rules they have set.
9th. IT DOES NOT SCALE TO YOUR LEVEL
and finally 10th, you actually do feel like you are a martial artist in the world of jianghu, and that is more than any other mmo has ever achieved in my experience.
It does have its cons, mostly in the form of boting and hacking, but as far as ive seen its been solved since the last patch. also there are some pretty draconian policies when it comes to security, your account can get frozen for semingly harmless stuff like sending money or expensive things over to a toon you own, hasnt happened to me, but they are taking the bot and hacking problem very seriously.
Anyway, it does so many things right that im surprised people havent given it a spin to see whats it all about.