The trailer lost me the moment I saw that retarded dragon shout, or whatever the hell that was supposed to be. I really enjoy "word of power" motifs in games and literature, or themes of reality weaved from some divine transcendent language. But taking something that has so much potential for awesome if done right, and serving it as "Herp Derp Derp!" shockwave shouts at dragons is just, bah...
Other than that, it's just a painfully typical trailer. It doesn't even try being creative as far as presentation goes. While the music is kind of nice, I've heard so many high-fantasy choral pieces over the years, and experienced Beth folly in Oblivion & F3 to such an extent, that all I could think of while listening to that heroic chorus was how cheesy it is in the context of their previous utterly fucked up games. Anyway...
Standardish trailer structure, with numerous flashes of combat weaved in? Check!
Unimpressive dragons? Check.
Save the world plot (and not even a fucking imaginative, or slightly creative one either)? Check.
Blatantly chosen one superhuman main character? Check.
Very heroic fantasy choral theme? Check.
Bethesda? Check.
No, not after Oblivion. Certainly not after what those turds did with F3. I can stomach a lot, and still enjoy a lot of modern games "for what they are." But I fucking cried when going through some dialogues in F3. I, fucking, cried. Bethesda didn't even have the god damn decency to make mediocre dialogues to their weak excuse of a plot. Standard, bleak, mediocre dialogues were apparently too much effort. They had to make them retarded.
I bought a new graphics card after Oblivion trailers, I still cherished a faint glimmer of hope before F3, but now all I can do is shit in Bethesda's general direction. Fool me thrice, shame on me.