Operator of a fast-growing chain of multimedia superstores, Hastings Entertainment, Inc. retails books, music, videos, and computer software through a network of stores predominately located in small towns in the western half of the United States. By the end of the 1990s, Hastings operated 130 stores in 18 states. The company's mix of product categories was the inspiration of Sam Marmaduke, regarded as a pioneer in cross-merchandising. Marmaduke's son John led the chain during the 1990s, when expansion picked up pace, particularly after the company's 1998 initial public offering. Further expansion was expected during the 21st century, with 500 potential sites for additional stores identified by the company's management. In mid-1999 Hastings launched a new site on the Internet to sell a broad selection of multimedia software to the electronic global marketplace.
