^ I think you're assuming way too much clairvoyance on the part of Fargo, or at least on Schafer. These guys had no reliable way to know how exactly the market looked when they started betting on Kickstarter. Now, of course, he's maximizing his interest and attempting to profit as much as possible from his unique position of king, so you're right in a sense. But in the beginning, hell no. These guys took a chance.
Taking a chance would be paying for the game out of his own pocket and then trying to sell it. "Selling the dream" on KS to collect money upfront is the very opposite of that.
I believe you are underestimating how much time, effort and money was put into "selling the dream". Just as much if not more than what developers spend pitching games to publishers, and even this simple act over a prolonged period of time can drive developers to the brink of extinction.
TL;DR: Kickstarter is still a business, we're still customers and developers are still companies. We should still be happy, because the products we're interested are actually "at risk" of being produced now, where before the chance of that was 0%. But don't forget that developer and player are not buddies - one is looking for profit, the other for product.
No one's saying otherwise. But it's foolish to think that the product is merely the game itself. If you go into a shops and the clerks are unhelpful or ignore you, "well, they're not your friends" is a pretty poor excuse. Companies differ on how much emphasis they want to put on customer service or in making their customers happy. But to act like the only thing any backer should care about is the finished game, especially when a project is being sold as being open and customer friendly, is to ignore a large part of the business.
While you have a good point here ("we're not expecting them to be friends, we're expecting them to sell us better behaviour"), I disagree with you. The expectation that you are buying behaviour is exactly what I'm attacking, we just call it two different things.
The behaviour you talk about is a YES/NO pledge-reason for very, very few players. And as always, profit drives what is done and what isn't. In other words: companies do not have to behave themselves as you suggest to succed at Kickstarter. What is important is the kind of games the offer.
As such, my point was and remains this: anyone who expects changes in behaviour are as deluded as people who think McDonald's (or the local burger shop for that matter) are nice people because they run a campaign on the environment. They're not. They're doing that because it makes you more willing to support them with profits.
As long as the change in behaviour is a minor consideration for backers on Kickstarter, it will continue being a minor concern for the companies selling their products on this platform. Sure, it's much more important for Kickstarter backsers than the average consumers, but the fact of the matter is that the product is still the alpha omega for a very large segment of the backers.
The "Why" of this is more complicated, but I suspect it has to do with the fact that 90% of backers expect or think that developers are on their best behaviour, and don't treat concepts like DLC, DRM, etc. as "real problems", at least not problems that make them stop backing. The remaining 9% are people like me or
evdk for whom the clubbing of baby seals is acceptable as long as the niche sees product once again. That leaves a very small portion of people who are actually more interested in good behaviour from the developers than they are in the product, or at least interested enough to withdraw their pledge even if they like the pitch and the game.
For these reasons, Kickstarter remains focused on the product - not on the behaviour of the developer.
What may cause this to change is one or more popular developers assraping their customer base. This might make the 90 (slightly oblivious or at least non-critical) per cent wake up to the fact that they haven't been paying for behaviour this whole time, and it might cause behaviour to become an important part of the platform.
It just isn't right now. The majority of the backers are not demanding changes in behaviour when Aterdux postpones their game, Subterranean Games deliver an alpha instead of a beta, Logic Artists fuck up their communication, Harebrained Schemes suddenly demand Steam and expands their DLC plans, Obsidian starts moving forward with their own ideas of a game instead of a strict IE-like or Xenonauts gets infinitely delayed and its development shrouded in mist or so on and so forth for eternity. What matters is the game, and the criticism we've seen has mainly been of changes within it.
What will make this house-of-cards fall is the lack of a quality product in the end, not the behaviour of the developers. That is why you are a fool if you expect major changes in behaviour.
Of course, this is not to say that behaviour doesn't matter
at all. Just that in the face of quality product, developers can still get away with DRM, DLC, delays, and other dirty tricks.