The teaching of writing in America is almost entirely controlled by the view that teaching writing is teaching verbal skills—from the placing of commas to the ordering of paragraphs. This has generated a tremendous industry, but the effect of this teaching is dubious. Why is American prose as bad as it is, even though we have more writing programs than ever?
Our answer is that writing is an intellectual activity, not a bundle of skills. Writing proceeds from thinking. To achieve good prose styles, writers must work through intellectual issues, not merely acquire mechanical techniques. Although it is true that an ordinary intellectual activity like writing must lead to skills, and that skills visibly mark the performance, the activity does not come from the skills, nor does it consist of using them. In this way, writing is like conversation—both are linguistic activities, and so require verbal skills, but neither can be mastered just by learning verbal skills. A bad conversationalist may have a very high level of verbal skills but perform poorly because he does not conceive of conversation as distinct from monologue. No further cultivation of verbal skills will remedy his problem. Conversely, a very good conversationalist may have inferior verbal skills, but a firm grasp on concepts such as reciprocity and turn-taking that lie at the heart of the activity. Neither conversation nor writing can be learned merely by acquiring verbal skills, and any attempt to teach writing by teaching writing skills detached from underlying conceptual issues is doomed.
But it is possible to learn to write by learning a style of writing. We think conceptual stands are the basis of writing since they define styles. To be sure, it is only through the verbal level that the conceptual level can be observed, and verbal artifacts—like plumage—help identify a style. Nevertheless, in general, a style cannot be defined, analyzed, or learned as a matter of verbal choices.
Writing is defined conceptually and leads to skills. This is true of all intellectual activities. There are skills of mathematical discovery, skills of painting, skills of learning a language, and so on. But in no case is the activity constituted by the skills. Great painters are often less skillful than mediocre painters; it is their concept of painting—not their skills—that defines their activity. Similarly, a foreigner may be less skillful than a native speaker at manipulating tenses or using subjunctives, but nonetheless be an incomparably better writer. Intellectual activities generate skills, but skills do not generate intellectual activities.
A style is defined by its conceptual stand on truth, presentation, writer, reader, thought, language, and their relationships.