Also, food critics go to a restaurant in secret; they don't get free food. Okay? Okay.
In Italy famous chef-critics enter in restaurant with "red carpet"...
But, ok, let's discuss it seriously for a moment...
Publishers need publicity/advertising for selling shit and paying developers and marketingman/PR...it's a job.
Professional network/website/blogs need audience to attract banner/ad/sponsor and paying reviewers, webmaster/designers and eventually PR...it's a job.
Indie reviewer/simple blogger need no audience at all, because it isn't a job...it's a passion in the freetime and there aren't salaries for them or real costs to cover (just a little compared to professionals).
But users/internetz people (in this case videogamers) need, expect (and pretend) a lots of opinions, news, contents to stay in tune with their passion...without difference between "pro or indie"...
Opinions/news/contents = preview/review/interview/editorials/etc...it's a lot of work. Not a joke. It's a real job without salaries for someone.
And normally Job = you produce contents, this contents make me earn money --> I pay you for them. Right?
So what's the problem here?
The problem is that today internet offers A MASSIVE quantity of free contents without asking to pay a fucking nothing to final users...
And these final users PRETEND continuosly a lots of FREE contents on internet, without thinking about the problems hidden behind or the differences between indie blog or professional network...
Now, I'm the first that think about the ridicolous "Doritos' Gate" and get hungry for that shit in the actually situation of professional VG journalism (so it's not my intention to justify that shit), but here we need to clarify just a little bit this argument, without making a classic "mishmash", confusing who are the "good guys" and who are the "bad guys"...
A professional network has a lots of intererests in good relationship with publishers/devs...
An indie reviewer has no problem in this case: if a free keys arrived is good, otherwise no problem...fuck them and fuck the final user thet PRETEND shit...when there will be a possibility of having the game in hand, he can write a review...end of story.
Zero interests. Zero Doritos. Zero Mafia.