No one's trying to scam people makes AAA video games. It's a bad rate of return when the exact same skill set could generate a mobile game that sells way more for like a millionth of the budget. I generally believe these studios are led by people passionate about the project. They hide stuff because that's how entertainment is marketed. You show too much and you spoil the experience. Ideally, timely game reviews mediate the discrepancy. Now in CDPR's case, I've felt for quite a while that they're a bit juvenile and behave a bit too much like games media rather than professional game developers. They made the rookie mistake of being overly ambitious about the scope of their game, especially for the consoles they planned to release on. They another rookie mistake by oversharing all the exciting ideas they had for their project while they were still a twinkle in the director's eye. Unfortunately, the sheer amount riding on the game combined with their poor project management backed them into a corner and that's when they turned shady. Bethesda, by contrast, is a much more experienced and professional studio. I don't think anyone has felt "fooled" by their marketing since Oblivion. Everyone hated 76, but I think everyone expected to hate 76.