The target audience loves it
It's gonna be a heckin smash hit gosh darn it!
The first game has apparently sold 3 million copies as of May 2021
(source) so I wouldn't be surprised if they at the bare minimum will make their investment back.
I guess it comes down to how much they're willing to advertise the game. Both Deadfire and Tyranny weren't considered to be successful releases, and when I look at other game forums I've seen a lot of people say they never even knew those games had released in the first place but otherwise would've been interested in them.
With that being said, if the trailer they showed at E3 was meant to convince me that this was going to be a game I'd want to purchase it had the exact opposite effect, but judging by the reactions in the attached image it seems like plenty of other people like it.