http://www.gamasutra.com/blogs/JoolsWatsham/20130417/190704/
When we decided to port our critically-acclaimed and award-winning title, Mutant Mudds, over to the PC I looked at the library of games available on Steam to get an idea of pricing and genres available. Based on the games that are available on Steam I expected that Mutant Mudds would not have a problem getting on Steam. Not because I think Mutant Mudds is oh-so deservedly so, but because the library of games available on Steam ranges greatly in genre and quality. It does not give the impression of any strict guidelines.
I filled out the form and uploaded a playable PC build of Mutant Mudds with the hope of opening up a dialog about the game to see what features they would like to see supported on Steam, such as achievements, etc. I received an email from Steam about 10 days after submitting:
Thank you for submitting "Mutant Mudds" for potential Steam distribution. We have taken a look at the information provided and determined that Steam is not a good fit for distribution. It is our company policy not to provide specific feedback on a submission but we would like you to consider Steam distribution for your future products.
I was shocked. Like most developers, I never truly know whether one of my games is good or not, but due to the high review scores and fan reaction we received for Mutant Mudds on the 3DS I assumed the game was at least above average and at least on-par with the quality and genre of games currently found on Steam. Steam’s rejection of Mutant Mudds made no sense to me. And, to boot, their policy is not to provide feedback. That’s helpful.
Soon after this, news of Steam Greenlight was heating up and offered potential for Mutant Mudds on Steam – and possibly offered an explanation for Mutant Mudds’ rejection. Did the Steam team want to include it as a relatively ‘well-known’ title in their new Greenlight system? Maybe. Many folks tweeted me saying as much, and I wanted to believe them. I felt fortunate that the Steam team wanted to include Mutant Mudds with the launch of Steam Greenlight. That was awesome.