Oh come on. You've never heard of someone downloading some music, deciding they like it and buying a legit copy? Someone deciding to buy a CD after listening to a song they taped off the radio? Someone downloading a TV show, or watching it on free-to-air TV and then buying DVDs (or other merchandise) of it? Or the gaming equivalent? Never heard of anyone swapping mix tapes, loaning DVDs/games/books/etc, and giving that person reason to buy a copy of their own?
You've got to be kidding? You aren't are, you? You actually believe that compensates for the sheer loss due to piracy. Of course, I've heard of instances. I also know of people at work with shared drives filled with every tv show and movie you can think of. I guess everyone who pulls off those drives goes home and watches them on TV or buys the DVD huh, to compensate for the vast amount lost from advertising and dvd sales? You cannot be that bad at maths.
My friends and myself engage in "soft" piracy all the time. We copy or loan anything from literature to games, and most of the time it's to share an awareness of something. "Hey, have you listened to/watched/read/played <x>? It's awesome, check it out!" If someone agrees it's awesome, there's usually a purchase made. We're all mid-twenties professionals with little else to spend our cash on, so why the fuck not?
Now like I say, I don't delude myself into believing this is in any way typical, but I'm constantly exposed to cases where piracy creates an awareness and breeds familiarity that leads to purchase(s) that wouldn't have occurred otherwise. I have no way of judging how significant the effect of "awareness through piracy" is, but you can't possibly dismiss it completely.
Yes, yes I can. It's become clear you aren't calculating the maths properly. Or perhaps you're all kumbaya singing hippies. I'm curious, so none of your friends play or watch something for a bit then decide it isn't quite worth spending cash on right now...of course not. You all either like it or dismiss it. The fact that you have milked the free content isn't a factor in anyones decision, ever.
Good thing they weren't stupid enough to rely on 12 year olds spending their lunch money as a source of income.
Ah well then, you were 12. My arguments are negated, I feel so silly.
Pirates? On my internet? The one that has about a billion messageboards that censor and/or ban any and all discussion of piracy, yet exist around the discussion of games?
Wow, I must be using the wrong internet then, for me info on any and all pirated material is a google search away. I like your more moral, altruistic internet, where can I download it from? Wait, never mind, I'll search for the torrent. :D
I'm not disparaging the 70% spike in sales, because that's impressive, but there's no context for that figure. Maybe there was a 70% spike the day they updated their DRM, and a steady depreciation over the next year.
Way to quibble there chief. Yes, I'm sure the guy wrote that article chose to carefully obfuscate the fact that sales were 70% higher for one day only. You missed the part where they said they grew their company from that extra profit. Perhaps he meant grew as in bought everyone some more staplers? Good lord dude, this is getting silly.
they're still contributing
No, they aren't. Your assumption is that a pirate has a chance of turning an unknowing person into a customer. But there is a MUCH higher chance they will turn a potentially paying customer into a pirate. Free is extremely compelling. If each 100 pirates creates awareness of the game in 1 player but their uploading it to torrents results in 2 people who would have payed for it simply downloading it instead, because it is easy, free and consequence less, net loss of customers.
If we assume they weren't going to pay for it anyway
You assume too much. Demonstratable increase in sales of 70% says that some were. You laugh at the 1 in 1000 thing, but you know the average rate of downloads of demo to purchase, for a decent indie title? 1 in 100. So the rate is a tenth of that, which isn't insignificant.
They're not. Fucking. Stealing.
Who are you attempting to fool? Really. Yes, yes they are. You took something which isn't yours to take. You aren't allowed to take video cameras into movies either, or just borrow a book from a bookstore to photocopy, even though you are copying not taking. Don't you get this? There is a reason laws protect intellectual works. You've taken what isn't yours to take = Theft.
you'd have to prove that word of mouth from 1000 pirates doesn't generate at least a single sale
Can you prove that the temptation to pirate doesn't convert legit customers into pirates? If you can't, every 1 pirate conversion counters 1000 pirates word of mouth.
And since :
> Here is something for free.
is about 10000 times more tempting than :
> hey, pay for this item you already own and have gotten enjoyment out of, out of good will.
I'd say the odds of a conversion to pirate far outweigh the odds of a conversion from pirate. Given that, the loss is going to climb quickly. And your argument is silly.
That is true, but you can't dismiss them outright until you explore the implications of thousands of people spreading happy thoughts across the internet.
Oh but I can.
That's not my point. Plenty of games out there are quite successful despite rampant piracy.
What the hell is your point, really? Say I have a field of corn, I grow 10 crates full. I need 6 to feed my family. Someone steals 5. I go to some jacknut, he says hey, those guys over there grew 12 crates, sure, someone also stole 5from them but that leaves them with 7, enough to survive and a bit extra! So stop whining!
Good lord, I'd kick him in the groin, the pompous twit. Why does that fact negate my anger over people stealing my fucking corn? And why isn't the corn theft a problem in general, since the other guys, even though they survived, could have 5 MORE crates if something is done about it? Is your argument that they shouldn't be upset their corn was stolen because other people get by despite that fact? Ridiculous.
All retailers have shoplifters, so you have to account for that in your bottom line.
They do?!?! Wow!!! I did not know that! They should hire security guards who keep an eye on you and check your bags, install scanners and tags on their items....no, that would be treating the customer like a criminal. Plus, hey, if they like your clothing and other people see them wearing it it'll generate
awareness, and then more people will come to your store to buy your clothes!! And afterwards we can all sing kumbaya and skip through the fields together, hooray!
You.have.got.to.be.kidding. Oh, and :
But unless you have something that is appealing to paying customers, you're fucked, no matter how low your shrinkage numbers are.
I'm getting tired of asking you to cut the personal bias. Cut it. Please, for the love of all that's holy.
Or, if they were expect the same sort of piracy rates any other game suffers from, then maybe they should have targeted another demographic
They will in future. Haven't you noticed all the devs moving to consoles? It's like a mass exodus. I can't blame them, even if it makes me unhappy. Oh wait, this is the Codex, the mindset is that only the dumb ones will move to consoles right? Ahaha.
We all know there are pirates, I wouldn't want to bank on having a piracy rate significantly below the average unless I had a very effective anti-piracy plan
I like this mythical average. An indie company eliminates known cracks in their security and sales leap up 70%. Sounds like the piracy rate varies wildly depending on your protection level. So I wouldn't "bank" on any piracy rating. But I do know I'd be sad if I was forced into that. Sucks to not have any faith in humanity.
There are a lot of factors in play here, but to blame piracy for the demise of a single studio is ridiculous.
Not enough sales led to their demise. If piracy was a factor then it is partially to blame. But hey, keep telling yourself the guy is just silly.
Also, have you forgotten that THQs anti-piracy measure for Titan Quest was not only ineffective in its purpose, but had a negative effect on the marketing of the game as well? Why shouldn't we be dismissive of someone who recognises piracy as an issue (duh), and proceeds to combat it in a completely inappropriate and self-destructive manner?
I love your hindsight. Who would have thought that people would do the equivalent of buying a watch from a guy in a back alley who holds open his coat to show his wares, then when it stops working after a month thinks "Damn you Rolex!!!!". Shows how pervasive the piracy mindset is, that we can pull dodgy copies off the net and when they don't work perfectly we think it must be the devs fault. I'd be hellova frustrated in that case. Oh wait, he was too.
70% of sales, 5-6% of the player base.
Player base is meaningless if it's not a paying player base. Thats like Mercedes counting car thieves when they try to work out what percentage of drivers drive their car. Meaningless except to make one angry.