Sol Invictus
Erudite
Vault Dweller said:Depends on what you and DarkSign mean by salesforce. If that means dedicated staff that does nothing but sells, then no, it's not a must. There are plenty of successful businesses that don't have a sales force. They rely on different strategies.
Yes, we're (or at least I) not referring to a dedicated sales staff that does nothing but sales. In the case of game development, that should be responsibility of the producer and PR personnel and they should be no less dedicated at selling their services than someone who is paid to do just sales.
Troika didn't have any PR personnel and their producers obviously did a poor job at pitching their services (also called a sales pitch). They failed as a sales force, which is the job of the producers (developers) themselves, in this case, and obviously used the wrong strategies or had no strategy at all. In game development, the company is its own sales force, and that job is usually taken by the producers. It has to be, if it expects to do business.
edit: Maybe Troika just didn't pitch it to the right people while still expecting to get millions of dollars to make their games. In which case, it's still their mistake.
As Saint remarked in IRC, Well, what fucked them in the ass is they didn't want to deal with high dollar publishers but still wanted millions of dollars to make a game.