Blue Sky soon discovered that becoming an official Ultima game, while great for marketing purposes and for their own sense of legitimacy, was something of a double-edged sword. Origin demanded that they go back through all the text in the game to insert Ultima‘s trademark (and flagrantly misused) “thees” and “thous,” provoking much annoyance and mockery. And Origin themselves made a cinematic introduction for the game in Austin, featuring Richard Garriott, one of the industry’s worst voice actors of all time — and that, friends, is really saying something — in the leading role, bizarrely mispronouncing the word “Stygian.” It seems no one at Origin, much less at Blue Sky, dared to correct Lord British’s diction… (The British magazine PC Review‘s eventual reaction to the finished product is one for the ages: “I had to listen to it two or three times before I fully grasped what was going on because for the first couple of times I was falling about laughing at the badly dubbed Dick Van Dyke cockney accents that all these lovable Americans think we sound like. You know: ‘Awlright, Guv’noor, oop the happle un stairs!'”)

While Origin made the dodgy intro in Texas, Warren Spector got everybody in New England focused on the goal of a finished, shipped game. Doug Church:


It’s very easy in hacker-driven game development to wind up with a sophisticated simulation that’s lots of fun for the programmers to create but less fun to actually play. Spector was there to head off this tendency as well at Blue Sky, as when he pared down an absurdly complex combat system to something simple and tactilly intuitive, or when he convinced the boys not to damage the player’s character every time he accidentally bumped into a wall. That, said Spector, “doesn’t sound like fun to me” as a player — and it was the player’s fun, he gently taught Blue Sky, that had to be the final arbitrator.

At Spector’s behest, Neurath rented a second office in Boston — officially known as the “Finish Underworld Now” office — and insisted that everyone leave the house and come in to work there every day during the last two months of the project. The more businesslike atmosphere helped them all focus on getting to the end result, as did Spector himself, who spent pretty much all of those last two months in the office with the team in Boston.

Spector did much to make Blue Sky feel like a valued part of the Origin family, but the relationship still remained rocky at times — especially when the former learned that the latter intended to release Ultima Underworld just two weeks before Ultima VII, the long-awaited next title in the franchise’s main series. It seemed all but certain that their game would get buried under the hype for Ultima VII, would be utterly forgotten by Origin’s marketers. Certainly marketing’s initial feedback hadn’t been encouraging. They were, they said, having trouble figuring out how to advertise Ultima Underworld. Its graphics were spectacular when seen in motion, but in still screenshots they didn’t look like much at all compared to a Wing Commander II or an Ultima VII. Blue Sky seethed with frustration, certain this was just an excuse for an anemic, disinterested advertising campaign.

In Origin’s defense, the problem their marketers pointed to was a real one. And it wasn’t really clear what they could have done about the release-date issue either. The original plan had been, as they didn’t hesitate to remind Blue Sky, to release Ultima Underworld in time for the Christmas of 1991, but the protracted development had put paid to that idea. Now, Blue Sky themselves needed Ultima Underworld to come out as quickly as possible because they needed the royalties in order to survive; for them, delaying it was simply impossible. Meanwhile Origin, who had cash-flow concerns of their own, certainly wasn’t going to delay Ultima VII, quite possibly the most expensive computer game ever made to that point, for a mere spinoff title. The situation was what it was.

Whatever was to happen in terms of sales, Blue Sky’s young hackers did get the satisfaction in late March of 1992 of seeing their game as a boxed product on store shelves, something more than one of them has described as a downright surreal experience. Dan Schmidt:


In the beginning, sales went about as expected. A snapshot from Origin’s in-house newsletter dated July 31, 1992, shows 71,000 copies of Ultima VII shipped, just 41,000 copies of Ultima Underworld. But, thanks to ecstatic reviews and strong word of mouth — Origin may have struggled to see how groundbreaking the game really was, but gamers got it immediately — Ultima Underworld kept on selling, getting stronger every month. “It was the first game that ever gave me a sense of actually being in a real place,” wrote one buyer in a letter to Origin, clear evidence that Blue Sky had absolutely nailed their original design goal. Soon industry scuttlebutt had it outselling Ultima VII by two to one. Paul Neurath claims that Ultima Underworld eventually sold more than half a million copies worldwide, an extraordinary figure for the time, and considerably more than Ultima VII or, indeed, any previous Ultima had managed.
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