It's not like there are any deep and profound insights to be had - what pushed NeoScavenger ahead (even despite it being incredibly mediocre & shallow game) was its death attitude. It had this "dying is cool" angle with the "it's fine if the game cheats you outright" mindset. And the fans were totally right with it. That's probably the audience that VD should tap - instead of being the polite version that he is nice, he should've returned to his "good fucking riddance" old self.
And, in my opinion, the marketing should've went in the "you'll die 5 times in the tutorial - can you deal with it?" direction. So that old persona would've been useful in, I dunno, jeering the crowd and telling them how weak they are, etc. That's not the sanest approach for your average game, but with AoD's long story and post-apoc setting (in terms of Russian sales, the could've totally tapped the "understand the nature of wasteland" angle) it could've worked out.
Dunno, I just don't feel any power in his "talk politely to people" approach. Internet is too shitty a place for this to work out, IMO.