Top ‘Live-Streamers’ Get $50,000 an Hour to Play New Videogames Online
Publishers pay to have celebritylike ‘streamers’ play their new releases live to build buzz, lift sales; ‘It really sold me watching him’
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Coveted live-streamers, those who attract at least 15,000 viewers at once, can command between $25,000 and $35,000 an hour during a big launch, with the most popular ones earning more, according to Reed Duchscher, chief executive of Night Media Inc., a management firm that represents streamers and other online personalities.