What I do object to is when Bio announces a product and has a link to the official site "for more information"
http://www.bioware.com/games/dragon_age/ that contains next to nothing:
[...]
This doesn't help "hype" your game - it just pisses people off. Next time when you announce your game at the very minimum we would like to see what Obsidian/Lucasarts did for KOTOR 2 - a bit of concept art, features, storyline details etc to give us something to get excited about (although I state again, what we saw for that title is the bare minimum). Now I understand you don't have a publisher yet so the marketing is normally up to them, but if that's really the case, then why bother announcing the game at all - aren't you just stealing thunder from the publisher?
It seems a bit suspect to me for a game studio to announce a title before it has a publisher, so I do wonder whether the "unsigned" part of the above "info" is strictly true.
In any case, it is my understanding that Bio are going back to the handcrafted backdrop art of their earlier titles which is a blessing after the chunky and repetitive look of the NWN engine/toolset backdrops, IMO.