What are visibility rounds?
Front page highlights tied to recent updates. Basically, a temporary front page visibility booster you can activate after an update. Limited to five, so choose wisely.
Personally, I think every beta and non-beta update should be reflected there. It’s free, zero cost reminders to potential customers that the game is steadily improving.
It would spam the update section but won't make any difference. Yes, someone might glance at the front page (or heavens forbid our site's front page, last update April 6, 2021) and assume that we're barely working on anything, but that's a very casual level of interest, one step above boredom. When it comes to games in EA, the forums are the the best and probably only reliable indicator of the state of these games.