With that out of the way, how is what your saying negative in 2020? Sounds like perfect viral/free marketing. A wiser shim than me once said “any publicity is good publicity”.
Hard to say the what the real impact of a Kotaku article about "sexist" stuff is really. On some level any eyes on your game is a good thing, but considering how fast publishers often bend over and beg forgiveness they must see some negative. Maybe that's the best of both worlds, get the eyes from the controversy, get the woke points from the apology, and actually change nothing.
Always best to keep in mind it's all about money and power, on all sides.